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StoriiCare: The Stealthy $1.2M EHR Play
Unpacking the niche health tech company flying under the radar
In a market dominated by legacy giants like Epic and Cerner, a 14-person team in the UK is quietly building an all-in-one EHR for a forgotten segment: adult day centers and care homes. StoriiCare isn't trying to win hospital contracts—it's winning where giants don't play.
"They're not selling software—they're selling peace of mind for families and compliance for operators."
The Niche is the Strategy
StoriiCare's genius is in its specificity. While competitors chase the massive but saturated hospital market, they've gone deep on adult day centers, assisted living, and care homes. This isn't a horizontal EHR—it's a vertical specialist that understands workflows like family engagement and compliance tracking intimately. With 90 monthly searches for 'storiicare' and 500 for 'storiicare career', they're building brand equity in a micro-market where word-of-mouth is king.
The Traffic Paradox
Here's what's fascinating: 40% direct traffic and 40% organic search. That's not a SaaS company—that's a relationship business. People aren't discovering StoriiCare through ads; they're typing the URL directly or searching for it by name. This signals strong retention and repeat usage. The 23-technology stack (jQuery, Tailwind, Bootstrap) suggests a pragmatic, no-frills approach: ship features, don't chase shiny tech.
The Trustpilot rating of 3.8/5 from only 2 reviews is a non-factor at this stage. What matters is the 14-person team generating $1.2M in revenue—that's $85k per employee, a strong efficiency ratio for a bootstrapped or lightly-funded outfit. The lack of funding data suggests they're either self-funded or have taken minimal outside capital, giving them control over their destiny.
- Vertical SaaS playbook: Dominate one niche before expanding
- Relationship-driven growth: High direct traffic = sticky product
- Efficiency-first: Lean team, strong revenue-per-employee
- Compliance moat: EHR integration creates switching costs
The Silent Acquisition Target
With $1.2M revenue and a focused niche, StoriiCare is a prime tuck-in acquisition for any larger EHR player looking to expand into long-term care.
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StoriiCare | EHR Software for Adult Day and Community-Based Care Providers
StoriiCare is an all-in-one electronic health record (EHR) system built for adult day centers, assisted living providers, and care homes. It helps care staff digitally record care, gives managers full oversight, improves compliance and efficiency, and keeps families connected to their loved ones through real-time updates and engagement tools.
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Reviews (2)
Storii Care is a fantastic tool
Storii Care is a fantastic tool. I have had so much positive feedback from relatives. They love the fact that they receive notifications from Storii Care when their loved one has taken part in an activity. They also like being able to be part of this and download their own photos. The staff find it an easy tool to use and also like seeing the input from relatives. As a manager I like seeing the weekly analytics report. I like the way it identifies who has done what. It also releases the staff from writing diaries to actually being there for the residents
Cannot recommend enough!
When I think back to using paper format I can’t believe how much better and easier things are now. Adding activities, playlists, media, and those precious moments is so simple now. Our family members are so delighted with the updates and care commission love it too. Can not recommend enough!!!
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About storiicare.com
StoriiCare is an all-in-one electronic health record (EHR) system built for adult day centers, assisted living providers, and care homes. It helps care staff digitally record care, gives managers full oversight, improves compliance and efficiency, and keeps families connected to their loved ones through real-time updates and engagement tools.
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storiicare.com uses 23 technologies across their website including Google Fonts, HSTS, Cloudflare Turnstile, Webflow, and more.
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storiicare.com receives approximately 9.4K monthly visitors and ranks #2,303,577 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:38 on the site.
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