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Strim: The Norwegian TV Aggregator Fighting for Survival
How a 41-person team is navigating the brutal streaming wars with 287K monthly visitors
In a market dominated by Netflix and Disney+, Norwegian startup Strim is attempting a different playbook: aggregation over creation. With just 41 employees and $6.7M in revenue, they're betting that bundling existing services is the future of TV in Norway.
"Strim isn't trying to outspend Netflix on content—it's trying to outsmart the entire industry by becoming the TV dashboard Norway didn't know it needed."
The Aggregation Play
Strim's strategy is brutally pragmatic: instead of burning cash on original content, they aggregate TV channels, streaming services, and on-demand content into one interface. The 76% direct traffic is telling—Norwegians aren't discovering Strim through search or ads; they're typing the URL directly. This suggests strong brand recall and a product that's sticky enough to become a daily habit. The 70K+ backlinks indicate they're doing something right in the SEO game, but the 20% organic traffic share reveals they're still heavily dependent on direct access.
The Trustpilot Problem
Here's where the narrative gets messy: a 2/5 rating on Trustpilot from 30 reviews is a red flag. For a TV streaming service where reliability is everything, this rating suggests technical issues, customer service gaps, or pricing friction. In a market where Netflix maintains 4.5+ ratings, Strim's 2/5 is a critical vulnerability. The 41-person team means they're lean, but lean can quickly become understaffed when customer complaints pile up.
The tech stack reveals a modern, pragmatic approach: jQuery for legacy support, Tailwind CSS for rapid UI development, Vite for build optimization, and PWA capabilities for mobile-first access. They're using Google Analytics, Tag Manager, and Microsoft Ads for measurement—a standard but effective setup. The presence of Clarity (Microsoft's session recording tool) suggests they're actively monitoring user behavior to improve the experience, which is crucial for a service with a Trustpilot score this low.
- The 97.9% traffic from 'undefined' country suggests either a data collection issue or they're exclusively targeting Norway (likely the latter)
- Top keyword 'stream' at 339K monthly volume shows they're competing with generic streaming terms, not just brand-specific searches
- Niche keywords like 'ski & snowboard live' (200 volume) hint at sports streaming ambitions—a high-stakes, high-cost vertical
The Verdict: Aggregation vs. Innovation
Strim is a classic aggregator play in a creator-dominated market—risky, but potentially the only viable path for a small Norwegian team. The 2/5 Trustpilot score is the biggest threat; fixing that is more urgent than any growth initiative.
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About strim.no
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Technology Stack
strim.no uses 15 technologies across their website including Sentry, Amazon Web Services, AWS CloudFront, DoubleClick Floodlight, Microsoft Ads, and more.
Error Tracking
Sentry
Cloud & Hosting
Amazon Web Services, AWS CloudFront
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DoubleClick Floodlight, Microsoft Ads
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Clarity, Google Tag Manager, Google Analytics
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Lazy Loading
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PWA
Traffic & Audience
strim.no receives approximately 287.2K monthly visitors and ranks #154,150 globally. The website has a bounce rate of 31% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 2:27 on the site.
The majority of strim.no's traffic comes from undefined, undefined, .
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