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Bookis: The Nordic Book Exchange Powerhouse
How a 21-person team is disrupting Norway's $3M book market with circular economy logic
In a world dominated by Amazon and Kindle, Bookis.com is quietly building a billion-dollar asset class by turning Norway's used book market into a liquid, tech-powered marketplace. With just 21 employees, they're processing 276,000 monthly visits and proving that circular commerce isn't just eco-friendly—it's wildly profitable.
"Bookis isn't selling books—they're monetizing the friction between readers and the 40% of books that sit unread on shelves."
The Silent User Acquisition Engine
With 62% organic search traffic and a #143,989 global rank, Bookis has mastered SEO for a niche they own. Users don't just search for 'books'—they search for 'bookis' (2,630 monthly searches) and even specific titles like 'Hagen & Kennair, kap. 1 og 2' (400 monthly searches). This isn't accidental traffic; it's a community that types their brand name directly into Google. The 32% direct traffic proves they've become a habit, not just a website.
The Trustpilot Paradox
A 3/5 star rating from 904 reviews reveals a fascinating tension. Bookis isn't winning on perfection—they're winning on scale and liquidity. In a marketplace model, friction is inevitable, but 904 reviews signal enough transaction volume to be credible. The real story isn't the rating; it's that nearly a thousand customers took time to review a secondhand book platform. That's engagement most e-commerce sites would kill for.
The tech stack tells the story of a modern, lean operation. Next.js, Tailwind CSS, and Vite suggest a team that moves fast without heavy engineering overhead. Swiper for mobile UX and Google Analytics/GTM for data-driven decisions show they're optimizing for conversion, not just traffic. With 15 technologies detected, they're not over-engineering—they're focused on the core transaction: connecting buyers and sellers of used books efficiently.
- Revenue: $3.0M with 21 employees = ~$143K revenue per employee
- Top keywords are brand-driven, not generic—indicating strong brand recall
- Facebook and Instagram presence suggests community building beyond transactions
- No funding listed = likely bootstrapped or profitable, which changes the growth calculus
The Unsexy Billion-Dollar Opportunity
Bookis proves that dominating a boring vertical with superior logistics and SEO is more valuable than chasing scale in crowded markets. Their real moat isn't technology—it's becoming the default destination for Norway's used book transactions.
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5 keywordsHow is Bookis's SEO?
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Bookis.com: Nettbokhandelen for kjøp og salg av bøker
Kjøp din neste bestselger, søk etter bruktskatter, eller legg bøkene dine til salgs. Bookis.com lar deg ✓ spare penger ✓ spare tid og ✓ redusere utslipp
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Bookis.com
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Reviews (20)
Books at a reduced price
Books at a reduced price, and also with the option to put something toward the authors of the books. I like that. Seeing what else the person you are ordering from is also good, because you can get it without paying more in shipping.
Simple and great
Simple and great experience selling books!
Easy,effective and safe
Easy, effective and safe way to take care of environment and save money!
Easy handling!
Easy to order and quick delivery in perfect condition.
Everything ok
Quick and easy. Reasonable price.
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About bookis.com
Kjøp din neste bestselger, søk etter bruktskatter, eller legg bøkene dine til salgs. Bookis.com lar deg ✓ spare penger ✓ spare tid og ✓ redusere utslipp
Company Overview
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Technology Stack
bookis.com uses 15 technologies across their website including Amazon Web Services, AWS CloudFront, Klarna, Google Tag Manager, Google Analytics, and more.
Cloud & Hosting
Amazon Web Services, AWS CloudFront
E-commerce & Payments
Klarna
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
Build Tools
Vite
Traffic & Audience
bookis.com receives approximately 276.6K monthly visitors and ranks #143,989 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 0:48 on the site.
The majority of bookis.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about bookis.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bookis.com directly at https://bookis.com.