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SumUp: The $2.8B Powerhouse You Haven't Heard Of
How a London-based fintech quietly built a global payment empire with 7.5M monthly visitors
While the world obsesses over Stripe and Square, a German-British fintech has quietly amassed 3,786 employees and $2.8B in funding to become Europe's most formidable payment challenger. SumUp isn't just processing payments—it's redefining how 7.5 million monthly visitors run their businesses.
"SumUp proves that in fintech, owning the distribution channel is more valuable than owning the technology itself."
The Small Business Army
SumUp's genius lies in its target market: the underserved small business owner. With 703.8M in revenue, they've built a self-reinforcing ecosystem where every new merchant becomes a distribution channel. The 62% direct traffic rate is staggering—it means nearly two-thirds of visitors come directly to SumUp, not through ads or search. This isn't brand awareness; it's brand dependency.
The SEO Moat They Built
SumUp dominates 204,350 monthly searches for their brand name alone. 'SumUp login' drives 41,930 searches—proof of sticky, recurring usage. With 10.9 million backlinks, they've built an SEO fortress that competitors would need years to replicate. The 32% organic traffic suggests they're still capturing new users efficiently, even at their scale.
Their tech stack reveals strategic choices: Tailwind CSS and Vercel suggest a modern, fast-moving engineering culture. Cloudflare provides global performance. But the real insight is in their leadership structure—separate CEOs for Brazil and the UK signal a decentralized, market-first approach that local giants like PayPal often lack.
- 4.1/5 Trustpilot rating from 37,153 reviews proves product-market fit at scale
- Dual-CEO structure (Brazil + UK) enables true localization without centralization
- PWA technology choice prioritizes accessibility over native app complexity
- Direct traffic dominance (62%) indicates superior brand recall in a crowded market
SumUp is the template for modern fintech dominance
They've turned payment processing into a distribution moat that even Stripe should envy
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https://images.ctfassets.net/txhaodyqr481/Umh01KvLsVnxdHIgeNotC/995d4f028f02813cdcf353dfb66da9bb/SumUp_US_General_Meta_Image_V01.jpg?q=70
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SumUp: Card Readers and POS Systems | Payment Solutions
Millions of small businesses use SumUp to run their business with our affordable payment solutions and easy to use point-of-sale solutions. Get a demo today.
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Reviews (20)
Very easy to use app
Very easy to use app
Perfect
Perfect! fast, practical and safe
Hello Jessica, Thank you for your review! We’re delighted to hear that SumUp feels fast, practical, and secure for you — that’s exactly what we aim to deliver. If you ever need assistance or have any questions, you can visit help.sumup.com or reach out via private message or through the chat in your SumUp app or Dashboard so we can support you directly. Best regards, Your SumUp Team
Flexibel /fleizig
Flexibel /fleizig
Hallo Shirko, vielen Dank für Ihre Bewertung! Wir freuen uns, dass Sie SumUp als flexibel und benutzerfreundlich empfinden. Sollten Sie einmal Hilfe benötigen oder Fragen haben, besuchen Sie bitte help.sumup.com oder kontaktieren Sie uns per privater Nachricht oder über den Chat in Ihrer SumUp-App oder Ihrem Dashboard, damit wir Ihnen direkt weiterhelfen können. Mit freundlichen Grüßen, Ihr SumUp-Team
Great
Everything
Hello Rachel, Thank you for your feedback. We're glad to hear everything has been working well for you. If you ever need assistance, please visit help.sumup.com or reach out via private message or through the chat in your SumUp app or Dashboard so we can support you directly. Kind regards, Your SumUp Team
Great business account
Great business account
Hello Danny, Thank you for your feedback. We're glad to hear you're satisfied with the business account. If you ever need assistance, please visit help.sumup.com or reach out via private message or through the chat in your SumUp app or Dashboard so we can support you directly. Kind regards, Your SumUp Team
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About sumup.com
Millions of small businesses use SumUp to run their business with our affordable payment solutions and easy to use point-of-sale solutions. Get a demo today.
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Technology Stack
sumup.com uses 18 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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Traffic & Audience
sumup.com receives approximately 7.5M monthly visitors and ranks #7,253 globally. The website has a bounce rate of 45% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 3:51 on the site.
The majority of sumup.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about sumup.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sumup.com directly at https://sumup.com.