9:41
sumup.com
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sumup.com

18 technologies
VerifiedGrowingVisit7.5M/mo$704M3.8K18 Tech25 Leads
Deep Dive

SumUp: The $2.8B Powerhouse You Haven't Heard Of

How a London-based fintech quietly built a global payment empire with 7.5M monthly visitors

While the world obsesses over Stripe and Square, a German-British fintech has quietly amassed 3,786 employees and $2.8B in funding to become Europe's most formidable payment challenger. SumUp isn't just processing payments—it's redefining how 7.5 million monthly visitors run their businesses.

7.5M
monthly visits
62%
direct traffic
10.9M
backlinks
3,786
employees

"SumUp proves that in fintech, owning the distribution channel is more valuable than owning the technology itself."

The Small Business Army

SumUp's genius lies in its target market: the underserved small business owner. With 703.8M in revenue, they've built a self-reinforcing ecosystem where every new merchant becomes a distribution channel. The 62% direct traffic rate is staggering—it means nearly two-thirds of visitors come directly to SumUp, not through ads or search. This isn't brand awareness; it's brand dependency.

The SEO Moat They Built

SumUp dominates 204,350 monthly searches for their brand name alone. 'SumUp login' drives 41,930 searches—proof of sticky, recurring usage. With 10.9 million backlinks, they've built an SEO fortress that competitors would need years to replicate. The 32% organic traffic suggests they're still capturing new users efficiently, even at their scale.

Their tech stack reveals strategic choices: Tailwind CSS and Vercel suggest a modern, fast-moving engineering culture. Cloudflare provides global performance. But the real insight is in their leadership structure—separate CEOs for Brazil and the UK signal a decentralized, market-first approach that local giants like PayPal often lack.

  • 4.1/5 Trustpilot rating from 37,153 reviews proves product-market fit at scale
  • Dual-CEO structure (Brazil + UK) enables true localization without centralization
  • PWA technology choice prioritizes accessibility over native app complexity
  • Direct traffic dominance (62%) indicates superior brand recall in a crowded market
Don't compete on enterprise features
Own the SMB relationship completely
Don't chase developer-first positioning
Build frictionless, hardware-first solutions
Don't rely on paid acquisition
Create self-reinforcing network effects

SumUp is the template for modern fintech dominance

They've turned payment processing into a distribution moat that even Stripe should envy

What tech stack does Sumup use?

26 detected
Security1
Error Tracking1
Cloud & Hosting2
Privacy & Consent1
Advertising1
A/B Testing1
Performance1
Frontend Frameworks1
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
S
Snapchat Pixel
C
Cloudflare Insights
S
Sentry
G
Google Tag Manager
G
Google AdSense
S
Snapchat

How much traffic does Sumup get?

Traffic & Engagement

10.4M
Monthly Visits
+3.4%
4.4
Pages/Visit
9:19
Avg. Duration
51%
Bounce Rate
Monthly Traffic Trend-3%
10.7M
Oct 2025
Oct
10.0M
Nov 2025
Nov
10.4M
Dec 2025
Dec

Rankings

#5,469
Global Rank
#677
United Kingdom Rank
Computer Software and Development
Category

Backlinks & Authority

10.9M
Backlinks
31.5K
Ref. Domains
65
Authority Score
Low
Penalty Risk
Backlinks Trend+23%
8.9M
Jul 2025
Jul
9.4M
Aug 2025
Aug
10.0M
Sep 2025
Sep
11.6M
Oct 2025
Oct
11.5M
Nov 2025
Nov
10.9M
Dec 2025
Dec

Search Traffic

Organic
2.2M
Paid
22.4K

Top Organic Keywords

#1sumup
60,500 vol19.6%
#1sumup login
27,100 vol8.8%
#1sum up
22,200 vol7.2%
#1sumup card reader
8,100 vol2.6%
#1sum up machine
8,100 vol2.6%

Where is Sumup's audience located?

🇬🇧United Kingdom29.4%
🇫🇷France14.0%
🇮🇹Italy13.2%
🇧🇷Brazil8.9%
🇩🇪Germany7.9%

Device Distribution

Desktop20.8%
Mobile79.2%

What keywords does Sumup rank for?

5 keywords
1sumup204.3K vol$2.22
2sumup login41.9K vol$2.27
3sum up31.1K vol$2.45
4sum ups4.2K vol$2.39
5sumup careers2.1K vol$1.45

How is Sumup's SEO?

Open Graph Image

OG Image preview
og:image

https://images.ctfassets.net/txhaodyqr481/Umh01KvLsVnxdHIgeNotC/995d4f028f02813cdcf353dfb66da9bb/SumUp_US_General_Meta_Image_V01.jpg?q=70

Meta Tags

title55 chars

SumUp: Card Readers and POS Systems | Payment Solutions

description157 chars

Millions of small businesses use SumUp to run their business with our affordable payment solutions and easy to use point-of-sale solutions. Get a demo today.

languageEN-US

H1 Tags

h1Smart POS systems to grow your business

Schema Types

ProductOrganization

What is Sumup's revenue?

$704M
Annual Revenue
3,786
6%
Employees
$186K
Revenue/Employee
$2.8B
Total Funding
$8.5B
Valuation
London, UK
Headquarters

Who works at Sumup?

Loading leads...

What do customers think of Sumup?

SumUp

SumUp

4.1
37,153 reviews
✓ Claimed

Categories

Payment Service#45Financial Institution#96

Activity & Engagement

Reply Rate
85.25411596277738%
Avg. Reply Time
46.0 days
Claimed Date
2/23/2023

Contact Information

Address:
GB

Reviews (20)

Filter by rating:
kenneth mcghee
1/19/2026
🇬🇧 United Kingdom11 reviewsInvitationLinkApiVerified
Experience date: 1/19/2026
Very easy to use app

Very easy to use app

Jessica Kelly Silva de Sá
1/19/2026
🇮🇹 Italy1 reviewsInvitationLinkApiVerified
Experience date: 1/19/2026
Perfect

Perfect! fast, practical and safe

Company Response1/19/2026

Hello Jessica, Thank you for your review! We’re delighted to hear that SumUp feels fast, practical, and secure for you — that’s exactly what we aim to deliver. If you ever need assistance or have any questions, you can visit help.sumup.com or reach out via private message or through the chat in your SumUp app or Dashboard so we can support you directly. Best regards, Your SumUp Team

Shirko Meding
1/18/2026
🇩🇪 Germany1 reviewsInvitationLinkApiVerified
Experience date: 1/18/2026
Flexibel /fleizig

Flexibel /fleizig

Company Response1/18/2026

Hallo Shirko, vielen Dank für Ihre Bewertung! Wir freuen uns, dass Sie SumUp als flexibel und benutzerfreundlich empfinden. Sollten Sie einmal Hilfe benötigen oder Fragen haben, besuchen Sie bitte help.sumup.com oder kontaktieren Sie uns per privater Nachricht oder über den Chat in Ihrer SumUp-App oder Ihrem Dashboard, damit wir Ihnen direkt weiterhelfen können. Mit freundlichen Grüßen, Ihr SumUp-Team

Rachel Whelan
1/18/2026
🇮🇪 Ireland1 reviewsInvitationLinkApiVerified
Experience date: 8/11/2025
Great

Everything

Company Response1/18/2026

Hello Rachel, Thank you for your feedback. We're glad to hear everything has been working well for you. If you ever need assistance, please visit help.sumup.com or reach out via private message or through the chat in your SumUp app or Dashboard so we can support you directly. Kind regards, Your SumUp Team

Danny Noden
1/18/2026
🇬🇧 United Kingdom1 reviewsInvitationLinkApiVerified
Experience date: 1/18/2026
Great business account

Great business account

Company Response1/18/2026

Hello Danny, Thank you for your feedback. We're glad to hear you're satisfied with the business account. If you ever need assistance, please visit help.sumup.com or reach out via private message or through the chat in your SumUp app or Dashboard so we can support you directly. Kind regards, Your SumUp Team

Frequently Asked Questions about Sumup

What is Sumup's Revenue?
Sumup generates approximately $704M in annual revenue. With 3,786 employees, that's $185,900 per employee. The company has raised $2.8B in total funding.
What does Sumup do?
Millions of small businesses use SumUp to run their business with our affordable payment solutions and easy to use point-of-sale solutions. Get a demo today.
How fast is Sumup growing?
Sumup has grown by 3.4% in the last 6 months according to traffic data. employee count has changed by 6% year over year.
How do people interact with Sumup?
When visiting Sumup, visitors view an average of 4.4 pages per visit, and spend around 9:19 on the site, and the bounce rate is 51.4%.
How do people find Sumup?
8.2M people (79%) visit Sumup directly. 2.2M (21%) find them through organic search. 22.4K (0%) come through paid advertising.
Who uses Sumup?
Sumup's top market is United Kingdom with 3.0M visitors (29.4%). France is 2nd with 1.5M (14.0%). Italy is 3rd with 1.4M (13.2%).
What technologies does Sumup use?
Sumup uses 18 technologies across their website including Fonts, Security, Error Tracking. Key technologies include Font Awesome, HSTS, Sentry.
Who are Sumup's competitors?
Sumup's main competitors include Stripe, Zettle, PayPal, Clover, Square. These companies operate in similar markets and compete for the same customer base.
What do customers think of Sumup?
Sumup has a Trustpilot score of 4.1 out of 5 (4 stars) based on 37,153 customer reviews.

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About sumup.com

Millions of small businesses use SumUp to run their business with our affordable payment solutions and easy to use point-of-sale solutions. Get a demo today.

Company Overview

sumup.com
Website
finance
Industry
#7,253
Global Rank
7.5M
Monthly Visitors
18
Technologies
25+
Employees

Technology Stack

sumup.com uses 18 technologies across their website including Font Awesome, HSTS, Sentry, and more.

Fonts

Font Awesome

Security

HSTS

Error Tracking

Sentry

CMS

Contentful

Cloud & Hosting

Cloudflare, Vercel

Privacy & Consent

OneTrust

Traffic & Audience

7.5M
Monthly Visits
45%
Bounce Rate
4.1
Pages/Visit
3:51
Avg. Duration

sumup.com receives approximately 7.5M monthly visitors and ranks #7,253 globally. The website has a bounce rate of 45% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 3:51 on the site.

The majority of sumup.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is sumup.com?
Millions of small businesses use SumUp to run their business with our affordable payment solutions and easy to use point-of-sale solutions. Get a demo today.
How much does sumup.com cost?
You can view sumup.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does sumup.com use?
sumup.com uses 18 technologies including Font Awesome, HSTS, and 12 more. View the full tech stack analysis above.
How do I contact sumup.com?
You can contact sumup.com via email at [email protected] or through their contact page.
What are sumup.com's social media accounts?
sumup.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is sumup.com hiring?
Check sumup.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is sumup.com?
sumup.com receives approximately 7.5M monthly visitors and ranks #7,253 globally. Traffic is growing by 2.3% month-over-month.

Related Searches

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This page provides publicly available information about sumup.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sumup.com directly at https://sumup.com.