While fintech giants chase enterprise clients, Swipey is building a profitable, high-growth business by solving the unsexy financial chaos of small and medium-sized enterprises. With just 14 employees and $1.8M in revenue, they're proving that focus beats scale in the SMB finance war.

"Swipey isn't trying to be a bank—it's becoming the financial operating system for the businesses banks ignore."

• AI-powered expense categorization is their secret sauce (4,760 monthly searches for 'swipey ai')
• Direct traffic dominance (47%) signals strong brand recall and product stickiness
• They've turned 'swipey' into a category—owning the term with 5,730 monthly searches
• Pricing page is public, suggesting transparent, self-serve positioning

What's most compelling about Swipey isn't the tech stack (Tailwind, jQuery, Swiper—standard but effective), but their market positioning. They're not chasing unicorn status with VC money; they're building a real business by solving a specific, painful problem for a neglected segment. The 47% direct traffic is the metric that matters—when nearly half your visitors type your URL directly, you have a product that's becoming essential to daily operations.