taiv.tv
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The Hidden Ad Tech Powering Your Local Bar
How Taiv is turning TV screens into a high-margin, automated revenue stream for hospitality.
Walk into any sports bar, and you'll see dozens of screens broadcasting live TV. But behind the game, a silent revolution is happening: Taiv is turning passive viewing into an automated, hyper-local advertising engine. While giants fight for your phone, Taiv is winning the battle for the TV screen in your local pub.
"Taiv doesn't just sell ads; they sell the infrastructure that makes local TV advertising scalable and profitable."
The Problem They Solved
Traditional local TV advertising is a nightmare for advertisers: inefficient targeting, no automation, and massive waste. For bars and restaurants, managing commercial breaks is a manual, low-margin chore. Taiv identified this friction point and built a proprietary ad-tech stack that automates the insertion of targeted commercials into live TV streams, turning every screen into a programmable ad unit without disrupting the viewing experience.
The Growth Engine
With a lean team of just 31 people generating $3.6M in revenue, Taiv operates with exceptional efficiency—over $116k in revenue per employee. Their traffic profile is telling: 52% direct traffic suggests a strong brand and repeat usage, while 33% organic search indicates they're capturing intent for ad tech and hospitality solutions. This isn't a viral growth hack; it's a disciplined, product-led B2B machine.
The company's leadership, led by CEO Noah Palansky and Co-Founder Jordan Davis, has focused on a high-value niche: the hospitality industry. By integrating with existing TV infrastructure and offering a 'no risk, no cost, cancel any time' model, they've removed the barrier to entry for bars. The payoff? They claim to pay venues every month, effectively turning TV screens from a cost center into a revenue generator.
- Automated ad insertion into live TV feeds (no manual intervention).
- Revenue-sharing model that incentivizes venue adoption.
- Proprietary tech stack (AWS, Cloudflare) ensuring low-latency, reliable delivery.
- Focus on high-engagement environments (bars, restaurants) where live TV is king.
The Silent Ad Tech Winner
While everyone chases social media, Taiv is quietly building a defensible moat in the $70B+ local TV advertising market.
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Taiv
Taiv enhances live TV in bars & restaurants with bettercontent, commercials, automation, and control. No risk, no cost, cancel any time. Oh - and we'll pay you every month.
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About taiv.tv
Taiv enhances live TV in bars & restaurants with bettercontent, commercials, automation, and control. No risk, no cost, cancel any time. Oh - and we'll pay you every month.
Company Overview
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Technology Stack
taiv.tv uses 17 technologies across their website including Vimeo, HSTS, reCAPTCHA, Webflow, and more.
Video
Vimeo
Security
HSTS, reCAPTCHA
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
Crisp
Traffic & Audience
taiv.tv receives approximately 12.2K monthly visitors and ranks #1,189,969 globally. The website has a bounce rate of 34% with visitors viewing an average of 7.0 pages per visit. Users spend an average of 5:10 on the site.
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