TazWorks is a background screening platform that has managed to scale to $2.9M in revenue with just 7,793 monthly visitors. In a world obsessed with viral growth and hockey-stick curves, this is a masterclass in the quiet B2B grind.

"They aren't playing the SEO game; they are playing the 'land and expand' enterprise sales game."

The traffic data reveals a stark reality. 100% of their traffic comes from 'undefined' regions, which usually indicates heavy privacy filtering or a niche, localized client base. With organic search contributing only 28% of traffic, TazWorks relies heavily on direct visits (47%)—a sign of strong brand recall or a captive audience logging into a portal. This is the hallmark of a utility product: users don't browse for it; they use it because they have to.

• Niche Dominance: They own the 'screen works pro risk score' keyword (240 volume), a specific tool in the background check ecosystem.
• Developer-First: The API is a primary search entry point, indicating a technical audience.
• Low Growth Velocity: With a global rank of #1.3M, they are not chasing mass-market traffic.