thriva.co
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Thriva: The At-Home Blood Test Unicorn
How a 48-person team built a £5.4M health data powerhouse in your living room
In a market saturated with wellness gimmicks, Thriva.co is quietly building a medical-grade data empire. They're not just selling blood test kits—they're selling the future of proactive health, one finger-prick at a time.
"Thriva isn't just disrupting the lab—they're making the entire concept of 'annual checkups' obsolete."
The Data-Driven Health Movement
With 47% of traffic coming from organic search, Thriva has mastered the art of being found when people realize their fatigue isn't just 'normal.' The 6,540 monthly searches for 'thriva' alone reveal a brand that's become synonymous with at-home testing. They're not just capturing a market; they're defining it.
The Growth Engine
The £5.4M revenue with just 48 employees suggests a lean, efficient operation. With 44% direct traffic, they've built a returning customer base that understands the value proposition. This isn't a growth-at-all-costs startup—it's a sustainable health business that understands retention over acquisition.
The leadership team tells the story: Hamish Grierson (CEO) and Tom Livesey (CTO) built a tech-first medical company. With James Aubrey managing finances and Vishal Shah as Medical Director, they've created a bridge between Silicon Valley efficiency and medical-grade credibility. The result? A business that scales without compromising on quality.
- Vertical integration: From test to results to actionable advice in one platform
- Medical credibility: Led by a Medical Director, not just engineers
- Community-driven: 2,855 reviews prove the model works in practice
- Scalable infrastructure: 48 people serving 246K monthly visitors
The Health Data Playbook is Working
Thriva proves that in healthcare, trust scales better than hype. They're not just selling tests—they're building the infrastructure for the future of personalized medicine.
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Home blood testing for optimal health and performance
At-home blood testing and science-backed next steps to feel great, maximise your performance, and extend your healthspan.
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Reviews (20)
Really pleased with the service
Really pleased with the service. Took my blood sample on Monday morning, posted it that afternoon and had the results Tuesday evening. The sample was so easy to collect with the blood draw device (no pain and I'm a massive wimp!) Will be keeping up with my subscription to monitor my health. Not cheap to do but IMO it's worth saving up for - nothing is more important than your health.
Easy blood collection and returns
Easy blood collection and returns. Prompt easy to understand reports with guidance and the opportunity to discuss with a doctor if required.
Easy to order tests
Easy to order tests. Good process to take sample and send it off. Quick turnaround of results and good advice.
Very efficient and helpful
Very efficient and helpful
Get to know your health better.
It was fast, informative and it helped me change my diet and routine to improve my health.
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About thriva.co
At-home blood testing and science-backed next steps to feel great, maximise your performance, and extend your healthspan.
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thriva.co uses 19 technologies across their website including Vimeo, HSTS, Sentry, and more.
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Vimeo
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Sentry
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Traffic & Audience
thriva.co receives approximately 246.1K monthly visitors and ranks #141,553 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 2:08 on the site.
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