timewatch.com
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The Quiet Giant of PSA
How a 28-person team built a $2.8M business in the shadows of enterprise software
In a market dominated by monolithic giants like Asana and Monday.com, Timewatch proves that focused execution beats feature bloat. This isn't just another SaaS tool—it's a precision instrument for professional services firms drowning in spreadsheets.
"They're not chasing unicorn valuations—they're building a sustainable, profitable business solving one specific problem better than anyone else."
The Underserved Middle Market
Timewatch occupies the sweet spot between DIY spreadsheets and enterprise PSA suites. With 28 employees generating $2.8M in revenue, they achieve $100K ARR per employee—metrics that would make most SaaS founders jealous. Their traffic mix (51% organic, 36% direct) suggests a loyal customer base that finds them through intent-driven searches rather than paid advertising blitzes.
SEO Strategy: Niche Over Noise
Their keyword portfolio reveals a fascinating strategy. They rank for 'timewatch' (4.6K volume) but also capture high-intent queries like 'how to view a shared calendar in outlook' (170 volume). This isn't accidental—it's a calculated play to intercept users already in the market for scheduling solutions. The '12am' keyword (12.3K volume) suggests they're likely capturing time-tracking queries, though the data doesn't specify the exact intent.
The tech stack tells a story of pragmatism over hype. jQuery and Bootstrap might seem dated to Silicon Valley purists, but they're battle-tested, reliable, and don't require massive engineering teams to maintain. This is a company optimizing for profitability, not trends. Their leadership team—Graeme Wright (CEO), Martin Black (CFO)—reads like a classic British professional services firm, suggesting deep industry expertise rather than VC-driven growth hacking.
- Resource scheduling with professional services automation
- Time tracking and project billing integration
- Focus on project-based businesses (agencies, consultancies)
- Likely strong Microsoft ecosystem integration (Outlook keywords)
The Anti-Unicorn Playbook
In a world obsessed with scale at all costs, Timewatch proves that building a focused, profitable business serving a specific niche is not just viable—it's often smarter. They're not trying to be everything to everyone, and that's exactly why they work.
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Open Graph Image
https://www.timewatch.com/wp-content/uploads/2019/06/time-and-billing-2.jpg
Meta Tags
Timewatch | Specialists In Resource Scheduling, Timesheet and Billing
Timewatch are professional services automation specialists, offering resource scheduling, time tracking, project billing and PSA systems
Timewatch® - time tracking, resource scheduling, billing & PSA solutions
H1 Tags
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About timewatch.com
Timewatch are professional services automation specialists, offering resource scheduling, time tracking, project billing and PSA systems
Company Overview
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Technology Stack
timewatch.com uses 13 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, RSS
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
timewatch.com receives approximately 33.1K monthly visitors and ranks #966,847 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:21 on the site.
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