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tmnz.co.nz
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tmnz.co.nz

21 technologies
VerifiedVisit15.2K/mo$33M14221 Tech1 Leads
Deep Dive

TMNZ: The Tax Pooling Powerhouse

How a New Zealand specialist built a $32M revenue business by solving provisional tax pain

TMNZ isn't just another accounting firm—it's the originator of New Zealand's tax pooling system, a specialized financial intermediary that has turned a regulatory complexity into a $32.8M revenue machine. While most businesses dread provisional tax, TMNZ has built an entire ecosystem around making it flexible.

$32.8M
Annual Revenue
142
Employees
15K+
Monthly Visits
55%
Organic Traffic

"TMNZ has transformed tax compliance from a rigid obligation into a strategic cashflow tool for New Zealand businesses."

The Founder's Vision

Ian Kuperus, the founder and director, saw a critical gap in New Zealand's tax system: businesses were forced into rigid provisional tax payments that didn't align with actual cashflow cycles. By becoming an Inland Revenue-approved tax pooling intermediary, TMNZ created a marketplace where businesses can pool their tax payments, offering flexibility that the IRD system alone cannot provide.

The Growth Engine

With 55% of traffic coming organically, TMNZ has mastered SEO around high-intent tax keywords. Their search dominance is evident: they rank for 'tax pooling' (290 monthly searches), 'tmnz login' (200), and 'tmnz provisional tax dates' (150). This isn't accidental—it's a calculated content strategy that positions them as the authority in a niche where trust and accuracy are paramount.

The company's tech stack reveals a modern approach to a traditional industry. They use Tailwind CSS and Bootstrap for a clean, professional interface, while tracking tools like Google Analytics and Facebook Pixel show sophisticated marketing operations. Their secure login portal (secure2.tmnz.co.nz) handles the critical transactional side, while the main site educates and converts.

  • IRD-approved tax pooling originators—the original innovators in NZ's tax system
  • Specialized focus on provisional tax management, not general accounting
  • Strong leadership team with C-suite roles in commercial, tech, and product
  • Built a high-traffic, high-conversion digital presence in a low-volume niche
They don't offer general accounting services
They solve one specific problem exceptionally well
They don't compete with traditional tax firms on breadth
They own the tax pooling category in New Zealand

The Verdict: A Niche Monopoly in the Making

TMNZ proves that deep specialization in a regulated financial service can create a defensible, high-margin business with significant scale potential.

What tech stack does Tmnz use?

34 detected
Video1
Programming Languages1
Cloud & Hosting1
Marketing Automation1
Forms1
E-commerce & Payments1
Web Standards2
UI Libraries1
JavaScript Libraries2
Tracking & Analytics13
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
G
Google Tag Manager
L
LinkedIn Insight Tag
F
Facebook Pixel
G
Google Analytics
G
Google DoubleClick
L
LinkedIn
F
Facebook

How much traffic does Tmnz get?

Traffic & Engagement

15.2K
Monthly Visits
2.7
Pages/Visit
1:13
Avg. Duration
34%
Bounce Rate
Monthly Traffic Trend+34%
11.4K
Oct 2025
Oct
15.3K
Nov 2025
Nov
15.2K
Dec 2025
Dec

Traffic Sources

Search
55%
Direct
36%
Social
1%
Referrals
6%
Email
0%
Paid
1%

Where is Tmnz's audience located?

🌍81.3%
🌍9.6%
🌍6.5%
🌍2.7%

What keywords does Tmnz rank for?

5 keywords
1tax pooling290 vol
2tmnz login200 vol
3tmnz provisional tax dates150 vol
4tmnz340 vol$0.51
5level 4, 21 queen street auckland, 1010 new zealand100 vol

How is Tmnz's SEO?

Open Graph Image

OG Image preview
og:image

https://www.tmnz.co.nz/wp-content/uploads/2023/04/Schema-2.png

Meta Tags

title47 chars

Tax Pooling with TMNZ - Flexible Tax Management

description152 chars

TMNZ offers IRD-approved tax pooling services to help you manage cashflow. Pay provisional tax on your terms with New Zealand's tax pooling originators.

og:title

TMNZ | The Tax Pooling Originators

og:description

We're TMNZ, tax pooling revolutionaries, the tax pooling originators.Here to make tax easy and save you money with flexible and innovative provisional tax payment solutions.

languageEN-NZ

H1 Tags

h1Inland Revenue approved

Schema Types

UnknownUnknown

Who works at Tmnz?

Loading leads...

What do customers think of Tmnz?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Tmnz

What is Tmnz's Revenue?
Tmnz generates approximately $33M in annual revenue. With 142 employees, that's $231,000 per employee.
What does Tmnz do?
TMNZ offers IRD-approved tax pooling services to help you manage cashflow. Pay provisional tax on your terms with New Zealand's tax pooling originators.
How fast is Tmnz growing?
Tmnz employee count has changed by 22% year over year.
What technologies does Tmnz use?
Tmnz uses 21 technologies across their website including Video, Fonts, Programming Languages. Key technologies include Vimeo, Font Awesome, PHP.
Who are Tmnz's competitors?
Tmnz's main competitors include Debtor Daddy, DebtManagers, Craigs Investment Partners, External Reporting Board, Te Tumu Paeroa. These companies operate in similar markets and compete for the same customer base.

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What are Tmnz's key pages?

Export tmnz.co.nz Data

Download the complete tech stack, analytics, leads, and company data for tmnz.co.nz in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About tmnz.co.nz

TMNZ offers IRD-approved tax pooling services to help you manage cashflow. Pay provisional tax on your terms with New Zealand's tax pooling originators.

Company Overview

tmnz.co.nz
Website
law_and_government
Industry
#1,446,481
Global Rank
15.2K
Monthly Visitors
21
Technologies
1+
Employees

tmnz.co.nz Social Media

Contact tmnz.co.nz

Technology Stack

tmnz.co.nz uses 21 technologies across their website including Vimeo, Font Awesome, PHP, and more.

Video

Vimeo

Fonts

Font Awesome

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Marketing Automation

Marketo

Traffic & Audience

15.2K
Monthly Visits
34%
Bounce Rate
2.7
Pages/Visit
1:13
Avg. Duration

tmnz.co.nz receives approximately 15.2K monthly visitors and ranks #1,446,481 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:13 on the site.

The majority of tmnz.co.nz's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is tmnz.co.nz?
TMNZ offers IRD-approved tax pooling services to help you manage cashflow. Pay provisional tax on your terms with New Zealand's tax pooling originators.
What technologies does tmnz.co.nz use?
tmnz.co.nz uses 21 technologies including Vimeo, Font Awesome, and 15 more. View the full tech stack analysis above.
How do I contact tmnz.co.nz?
You can contact tmnz.co.nz via email at [email protected] or through their contact page.
What are tmnz.co.nz's social media accounts?
tmnz.co.nz is active on facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is tmnz.co.nz?
tmnz.co.nz receives approximately 15.2K monthly visitors and ranks #1,446,481 globally.

Related Searches

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This page provides publicly available information about tmnz.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tmnz.co.nz directly at https://tmnz.co.nz.