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totango.com
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totango.com

22 technologies
VerifiedGrowingVisit63.8K/mo$25M16922 Tech25 Leads
Deep Dive

Totango: The Customer Success Platform That's Not Scaling

A $25M revenue company stuck in the enterprise niche with flat growth signals

Totango claims to be the leading customer success platform, but its traffic numbers tell a different story. With only 63,795 monthly visits and a global rank hovering around #448,000, this is a company flying under the radar despite $25.4M in revenue and $146.6M in funding.

63.8K
monthly visits
$25.4M
annual revenue
169
employees
$146.6M
total funding

"For a SaaS company with $25M in revenue, 63K monthly visits is a red flag—not a milestone."

The Enterprise Trap

Totango's traffic breakdown reveals a classic enterprise SaaS pattern: 49% direct traffic versus just 36% organic search. This means their customers are typing 'totango.com' directly into their browsers—not discovering them through content or SEO. It's a closed-loop system that works for established players but creates a massive growth ceiling for everyone else. The missing country data (all 'undefined') suggests their analytics aren't even tracking where their users are coming from properly—a shocking oversight for a customer success platform.

The Keyword Paradox

Here's the strangest data point: their top organic keywords aren't even about customer success. 'yoy' (398,690 monthly searches) and 'y oy' (23,290 searches) dominate their traffic. This isn't strategic SEO—it's either a bizarre anomaly or a tracking error. Their actual brand term 'totango' only gets 3,790 searches monthly. For a company this mature, that's anemic brand awareness.

The tech stack tells a story of a company that's been around but hasn't modernized. jQuery, Bootstrap, and jQuery-based sliders like Swiper and Splide suggest legacy codebases. While not inherently bad, it signals they're not pushing the envelope on frontend innovation. The presence of Tailwind CSS and DaisyUI shows some modernization efforts, but it's a patchwork approach rather than a cohesive tech vision.

  • 169 employees generating $25.4M revenue = ~$150K revenue per employee (industry average for mature SaaS)
  • Trustpilot rating of 3.2/5 from only 3 reviews—minimal social proof
  • Direct traffic nearly doubles organic search (49% vs 36%)—a red flag for growth
  • No visible backlink strategy or content marketing moat
No scalable acquisition channels
Stable enterprise revenue base
Stagnant organic presence
Proven product-market fit (25M revenue)
Enterprise-only focus limits TAM
Experienced leadership team
Tech stack lacks innovation
Niche dominance in customer success

The Verdict: A Niche Player at Scale

Totango isn't broken—it's just not built for explosive growth. For founders and investors, this is a lesson in product-market fit versus market opportunity. The company has found its niche, but that niche appears to have a ceiling.

What tech stack does Totango use?

22 detected
Security1
Privacy & Consent1
Marketing Automation1
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries3

How much traffic does Totango get?

Traffic & Engagement

63.8K
Monthly Visits
3.6
Pages/Visit
2:19
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend+17%
54.4K
Oct 2025
Oct
58.8K
Nov 2025
Nov
63.8K
Dec 2025
Dec

Traffic Sources

Search
36%
Direct
49%
Social
3%
Referrals
9%
Email
1%
Paid
1%

Where is Totango's audience located?

🌍19.8%
🌍17.9%
🌍12.3%
🌍7.9%
🌍4.1%

What keywords does Totango rank for?

5 keywords
1totango3.8K vol$49.09
2totango ltd.140 vol
3y oy23.3K vol$0.31
4yoy398.7K vol$0.63
5customer success platforms tango90 vol

What is Totango's revenue?

$25M
Annual Revenue
169
-15%
Employees
$151K
Revenue/Employee
$147M
Total Funding
#2,242
Growjo Rank
Martech
San Mateo, United States
Headquarters

Who works at Totango?

Loading leads...

What do customers think of Totango?

Totango

Totango

3.2
3 reviews

Categories

Software Company#undefinedCRM Provider#undefinedSoftware Vendor#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Park Place 1200
San Mateo, US

Reviews (3)

Filter by rating:
Iulian Buleandra
10/28/2025
🇷🇴 Romania1 reviewsOrganicUnverified
Experience date: 10/28/2025
Great tool. Not stable. Slow support.

Has potential and a great user interface. However, it's slow, has bugs, and a terrible customer support team with slow response times.

Jasper Walraevens
10/30/2024
🇧🇪 Belgium1 reviewsOrganicUnverified
Experience date: 10/30/2024
Would not recommend

Since the acquisition of Catalyst, we've become a number. Support is terrible (waiting time of +- 5 days) and product doesn't get mayor updates anymore. If there are updates, it's not available for EU regions. I would never use Totango again.

LinusVerified
10/13/2023
🇩🇰 Denmark52 reviewsOrganicUnverified
Experience date: 9/11/2023
Unwilling to honor lifetime deals.

Unwilling to honor lifetime deals.

Frequently Asked Questions about Totango

What is Totango's Revenue?
Totango generates approximately $25M in annual revenue. With 169 employees, that's $150,500 per employee. The company has raised $147M in total funding.
How fast is Totango growing?
Totango employee count has changed by -15% year over year.
What technologies does Totango use?
Totango uses 22 technologies across their website including Fonts, Security, CDN. Key technologies include Google Fonts, HSTS, jsDelivr.
Who are Totango's competitors?
Totango's main competitors include Gainsight, ChurnZero, Salesforce, Planhat, HubSpot. These companies operate in similar markets and compete for the same customer base.
What do customers think of Totango?
Totango has a Trustpilot score of 3.2 out of 5 (3 stars) based on 3 customer reviews.

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About totango.com

Company Overview

totango.com
Website
business_and_consumer_services
Industry
#448,306
Global Rank
63.8K
Monthly Visitors
22
Technologies
25+
Employees

Technology Stack

totango.com uses 22 technologies across their website including Google Fonts, HSTS, jsDelivr, and more.

Fonts

Google Fonts

Security

HSTS

CDN

jsDelivr

Cloud & Hosting

Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare

Privacy & Consent

Iubenda

Marketing Automation

HubSpot

Traffic & Audience

63.8K
Monthly Visits
39%
Bounce Rate
3.6
Pages/Visit
2:19
Avg. Duration

totango.com receives approximately 63.8K monthly visitors and ranks #448,306 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 2:19 on the site.

The majority of totango.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is totango.com?
totango.com is a website that you can visit at https://totango.com. Use TechList.ai to discover the technologies, analytics, and company information about totango.com.
What technologies does totango.com use?
totango.com uses 22 technologies including Google Fonts, HSTS, and 16 more. View the full tech stack analysis above.
How popular is totango.com?
totango.com receives approximately 63.8K monthly visitors and ranks #448,306 globally. Traffic is growing by 8.6% month-over-month.

Related Searches

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This page provides publicly available information about totango.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit totango.com directly at https://totango.com.