trevi.com
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Trevi: The Quebec Pool Giant
A 50-year manufacturing legacy with a digital presence that's lagging behind its ambition.
In a market saturated with imported pool kits, Trevi stands as a fortress of Quebecois manufacturing. Since 1972, they haven't just sold pools; they've built them. But in 2024, the digital storefront reveals a disconnect between their industrial might and their online conversion funnel.
"Trevi dominates the physical manufacturing floor, but they're losing the battle for digital mindshare."
The Manufacturing Moat
Trevi isn't a drop-shipper; they are a vertically integrated manufacturer. With $170M in revenue and nearly 600 employees, they control the supply chain for pools and spas built entirely in Quebec. This is their defensive moat—quality control and local pride that imports can't replicate. Yet, their tech stack (jQuery, Bootstrap) feels like it belongs to a different era than their modern manufacturing facilities.
The Traffic Paradox
They drive 43,000 monthly visits, with a healthy 61% coming from organic search. However, the keyword data tells a story of confusion. Users are searching for 'abri auto double' (car shelters) and specific pump GPMs. The brand search 'trevi spa' only nets 120 monthly searches. For a company with $170M in revenue, this indicates a massive reliance on offline channels or a brand that is strong locally but struggles to capture broader intent online.
The Trustpilot rating of 2.9/5 with only 3 reviews is a glaring red flag. For a home & garden giant, this lack of social proof suggests a friction point in the customer journey—perhaps users buy offline and never return to the site to review, or worse, the digital experience fails to capture satisfaction.
- Legacy Tech Stack: Reliance on jQuery and Bootstrap suggests a platform that hasn't evolved with modern SPA frameworks, potentially hurting mobile performance.
- Niche Keyword Dominance: They rank for specific technical queries (pump GPM) rather than broad category terms, indicating a highly technical, contractor-heavy audience.
- Social Media Fragmentation: Active on TikTok, YouTube, and Instagram, but the content strategy appears siloed from the main web conversion funnel.
The Digital Wake-Up Call
Trevi has the manufacturing muscle; now they need the digital polish to match.
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Open Graph Image
http://trevi.com/cdn/shop/files/og-image.jpg?v=1742413182&width=1200
Meta Tags
Trévi - Le spécialiste des piscines et spas, fabriquées au Québec – Magasins Trevi inc.
Le seul manufacturier de produits pour piscines creusées et hors terre entièrement fabriquées au Québec depuis 1972.
Trévi - Le spécialiste des piscines et spas, fabriquées au Québec
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trevi.com
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Reviews (3)
INCOMPETENCE FROM A TO Z
Trevi came with their team to close our pool for the winter. Imagine our surprise when we saw that they had left three chlorine tablets on the wooden deck! The obvious result was that two of the boards are completely discolored. And Trevi's response was they would pay for the stain with proof of purchase. Not an apology for their mistake, not a word about about the teams that were contacted to make sure this would not happened again. No discount on future TREVI products, etc. Nope, max 10$ of stain! Incompetence from A to Z
Do not use this company
Do not use this company , I paid £29.99 for my purchase from this company ,having asked for a refund and got a reply saying my purchase was in the post, I agreed to cancel asking for a refund and agreed to accept my purchase that was '' in the post '' which of course wasn't.. and I lost my money ... please don't use this company its a scam !!!!!!
Website is super broken
Website is super broken, the HTML is complete hot garbage.
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About trevi.com
Le seul manufacturier de produits pour piscines creusées et hors terre entièrement fabriquées au Québec depuis 1972.
Company Overview
trevi.com Social Media
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Phone Numbers
Technology Stack
trevi.com uses 35 technologies across their website including Google Maps, Font Awesome, hCaptcha, HSTS, and more.
Maps
Google Maps
Fonts
Font Awesome
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
trevi.com receives approximately 43.3K monthly visitors. The website has a bounce rate of 50% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:00 on the site.
The majority of trevi.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about trevi.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit trevi.com directly at https://trevi.com.