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TruDiagnostic: The DNA Methylation Playbook
Analyzing the $9.8M company turning biological age data into a direct-to-consumer health product
In a crowded longevity market, TruDiagnostic isn't selling hope—they're selling data. By decoding DNA methylation, they've built a $9.8M business that tells you exactly how fast your cells are aging, turning complex epigenetics into a single, actionable number.
"They're not just measuring age—they're selling the ability to reverse it, one methylation mark at a time."
The Direct-to-Consumer Data Play
TruDiagnostic has carved out a specific niche in the DTC health space. With 84,394 monthly visits and 47% direct traffic, they're not relying on SEO hacks—they're building a brand where users actively seek them out. The fact that 43% of traffic comes from organic search suggests strong word-of-mouth in the biohacking community. They're targeting people who don't just want to feel younger—they want to prove it with data.
The Biological Age Gold Rush
The market for biological age testing is exploding, and TruDiagnostic is positioning itself as the premium option. Their focus on 11 key organs (brain, heart, liver, etc.) differentiates them from simpler 'age number' competitors. With 52 employees and nearly $10M in revenue, they're scaling efficiently—roughly $190K revenue per employee. That's strong for a hardware-adjacent health tech company. Their traffic concentration in 'undefined' countries suggests either tracking issues or a global reach that's hard to pin down—either way, they're not just a US story.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap for speed, GSAP for animations, and Google Analytics/Tag Manager for tracking. They're not reinventing the wheel—they're using proven tools to move fast. The 2.9/5 Trustpilot rating with only 2 reviews is a red flag for a company at this scale; it suggests either recent launch or reputation management challenges. The top keywords are overwhelmingly branded ('trudiagnostic,' 'true diagnostic'), which means they're winning on brand recognition but have significant SEO headroom to capture broader 'biological age test' queries.
- Branded search dominance (1,350 monthly volume for 'trudiagnostic') shows strong direct brand recall
- The 'truage complete' product has 360 monthly searches—proof of product-market fit
- Lab Director Tavis Mendez and VP Operations Jamie Kennedy suggest clinical credibility is a priority
- Minimal backlink data suggests they're relying on direct traffic and paid channels, not organic authority building
The Verdict: A Premium Player in a Commoditizing Market
TruDiagnostic has the clinical chops and DTC traction, but needs to fix trust signals and SEO to dominate the $100B longevity market.
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TruDiagnostic™ Biological Age Test
Reverse Your Aging – Explore our DNA methylation tests to learn your biological age, speed of aging, and cellular health of 11 key organs like your brain, heart, and liver.
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TruDiagnostic
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Reviews (2)
I bought my kit
I bought my kit and returned as indicated, got lost in the mail. They sent me another and have issues to register due to no name enter, except there was no place to enter my name. Twice I email them to give me a refund and no response. Don't buy at all and I will be sharing this true negative everywhere online.
Thank you for your feedback, Laura. We’re sorry to hear about the difficulties you experienced with the kit return and registration process. This isn’t the experience we want for our customers. The registration system should always allow name entry, so we’d like to look into what went wrong and help you get everything set up correctly. Please reach out to us at [email protected] so we can assist you directly, or if you have already reached out to us, we will be connecting with you shortly! We appreciate you bringing this to our attention and are here to help resolve it quickly.
Shady and almost worthless
They don't give you your actual levels and they give you no context around the percentile that you fall into. The percentile has no range scores at all therefore individualized health is nearly impossible. I requested my hard data scores and they refuse to give it to me stating that they don't have it. This is a complete lie because anyone that understands anything about math knows that you need the actual hard numbers to create percentiles to know where someone falls in a percentile. This is troubling because you can't determine anything out of the report because you have no idea how they created their methodology to create these scores in the first place, therefore you can't take any supplementation regimen based on this because you have no idea of your real levels which are super important. Such a scam
Hi Nathaniel, We’re sorry to hear about your experience and appreciate you sharing this feedback. Our reports are designed to simplify complex epigenetic data by showing how your results compare to large population datasets, rather than reporting raw “levels” like traditional bloodwork. Unlike standard lab tests that rely on single values, our approach analyzes thousands of DNA methylation sites together to provide a comprehensive view of your biological measures. This is what is shown in your report. If you’d like to learn more about our approach, we share details on the science behind our biomarkers and an overview of how our tests work on our site. https://www.trudiagnostic.com/science https://www.trudiagnostic.com/about-tests We never want our customers to feel information is missing, and we’re committed to making our reporting as clear and useful as possible. Please reach out to our support team so we can address your concerns directly.
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About trudiagnostic.com
Reverse Your Aging – Explore our DNA methylation tests to learn your biological age, speed of aging, and cellular health of 11 key organs like your brain, heart, and liver.
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Technology Stack
trudiagnostic.com uses 29 technologies across their website including Google Fonts, HSTS, PHP, and more.
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Contentful, Webflow
CDN
cdnjs, unpkg
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
trudiagnostic.com receives approximately 84.4K monthly visitors and ranks #409,222 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:03 on the site.
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