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Trusona: The Identity Fortress
A deep dive into the $38M-backed startup securing help desks from account takeover
In a world where passwords are the weakest link, Trusona isn't just authenticating users—it's verifying identities with forensic precision. Their mission: to know exactly who is on the other end of the help desk line.
"When you truly need to know who is contacting your helpdesk, trust is the only currency that matters."
The Problem They Solve
Account takeover (ATO) attacks are skyrocketing, and traditional help desk verification methods are outdated. Trusona's ATO Protect product cuts through the noise, ensuring verified account recovery. They're not just stopping fraud—they're eliminating the friction of identity verification at the most critical touchpoints.
Growth & Metrics
With $6.5M in revenue and a lean team of 42, Trusona is operating with impressive efficiency. Their traffic tells an interesting story: 40% direct traffic indicates strong brand recall and a dedicated user base, while 39% organic search shows they're capturing intent. The fact that 'tom gonser' (their founder) and 'trusona' are top keywords reveals a company building authority around its leadership and brand.
The tech stack is modern but pragmatic—Tailwind CSS, Bootstrap, jQuery—tools that prioritize speed and reliability over flashiness. This isn't a company chasing trends; it's a company building infrastructure. Their social presence across Twitter, LinkedIn, and YouTube shows a B2B focus, but the content strategy leans into storytelling, with Frank Abagnale (the real-life imposter) appearing as a top search term, hinting at their narrative-driven marketing.
- Niche dominance: They own the 'verified account recovery' space for help desks
- Efficiency: $6.5M revenue with just 42 employees = ~$155K revenue per employee
- Brand strength: 40% direct traffic suggests strong word-of-mouth and repeat usage
- Strategic funding: $38M raised indicates investor confidence in their identity verification model
The Verdict: A Niche Powerhouse
Trusona isn't trying to be everything to everyone. They're the identity fortress for help desks that can't afford to be wrong.
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Open Graph Image

https://www.trusona.com/wp-content/uploads/2024/07/trusona-logo.webp
Meta Tags
Home - Trusona
Trusona's ATO Protect allows IT Help Desks to know who is on the other end and ensure verified account recovery. Get started today!
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About trusona.com
Trusona's ATO Protect allows IT Help Desks to know who is on the other end and ensure verified account recovery. Get started today!
Company Overview
trusona.com Social Media
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Technology Stack
trusona.com uses 27 technologies across their website including Vimeo, YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
Vimeo, YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Traffic & Audience
trusona.com receives approximately 7.4K monthly visitors and ranks #2,591,227 globally. The website has a bounce rate of 28% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:10 on the site.
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This page provides publicly available information about trusona.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit trusona.com directly at https://trusona.com.