In a world of bloated retainers and vague promises, TWIST Creative is betting everything on clarity: fixed-fee packages for schools and non-profits. It's a counter-intuitive move in a service industry, but the $2.7M revenue suggests they've found a playbook that actually sticks.

"They aren't selling marketing services; they're selling predictable outcomes for unpredictable budgets."

The leadership team, led by Michael and Connie Ozan, has engineered a culture of creative output. With 18 employees, the agency is at a critical inflection point—large enough to handle substantial contracts but small enough to maintain the agility that larger non-profits crave. The tech stack, heavy on AWS and modern frameworks like Tailwind CSS, suggests they're building scalable digital products, not just static brochures.

• Fixed-fee packages eliminate scope creep and build client trust.
• Heavy reliance on direct traffic indicates a strong referral network and repeat business.
• Niche focus on education and non-profits creates high switching costs for clients.
• Leadership is heavily involved in the creative process, ensuring brand consistency.