unanet.com
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Unanet: The Niche Giant You've Never Heard Of
How a 62-person team built a $7.6M revenue engine in the shadows of SaaS giants
In the crowded CRM space dominated by Salesforce and HubSpot, Unanet operates a quiet empire. With just 62 employees generating $7.6M in revenue, they've carved out a lucrative niche in project-based business software that larger players ignore.
"Unanet proves that in B2B software, depth beats breadth every time. They don't need to be everything to everyone—just everything to project-based businesses."
The Niche That Built an Empire
Unanet (formerly Cosential) targets a specific beast: project-based businesses that need CRM from pursuit through final invoicing. While giants chase broad markets, Unanet dominates the specialized workflow of architects, engineers, and construction firms. Their 56% direct traffic proves they're not just a tool—they're a daily habit for professionals who can't afford generic solutions.
The Traffic Paradox
Here's the contradiction that reveals Unanet's strength: 43,717 monthly visits with 56% direct traffic. In a world obsessed with SEO growth, Unanet thrives on direct relationships. Their top keyword isn't a growth hack—it's 'unanet employee login' (270 monthly searches). This isn't a company chasing virality; it's one that locks users into its ecosystem so deeply, they type the brand name directly into their browser.
The tech stack tells a story of pragmatic evolution. Built on jQuery, Bootstrap, and OpenCart—technologies that matured years ago—Unanet prioritizes stability over bleeding-edge innovation. They're not chasing React or Vue trends; they're building tools that work reliably for enterprise clients who value predictability over flash. This isn't a startup chasing developer trends—it's a business solving real problems.
- Direct traffic dominance (56%) signals strong brand loyalty in a niche market
- Employee-to-revenue ratio of $122K per employee shows exceptional efficiency
- Top keywords reveal a captive user base, not a growth-hacking machine
- Pragmatic tech stack prioritizes reliability over innovation theater
The Unanet Playbook: Own Your Niche, Ignore the Noise
In a world obsessed with scale, Unanet proves that depth, direct relationships, and domain expertise build more sustainable businesses than chasing growth metrics ever could.
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Unanet | CRM for AEC
Cosential is now Unanet CRM by Cosential, allowing your project-based business to manage the entire customer lifecycle, from pursuit through final invoicing.
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About unanet.com
Cosential is now Unanet CRM by Cosential, allowing your project-based business to manage the entire customer lifecycle, from pursuit through final invoicing.
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unanet.com uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, Amazon S3, Amazon Web Services, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Marketing Automation
HubSpot
Customer Support
Zendesk
E-commerce & Payments
OpenCart
Traffic & Audience
unanet.com receives approximately 43.7K monthly visitors and ranks #685,184 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:27 on the site.
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