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uncf.org

29 technologies
VerifiedGrowingVisit233.0K/mo$65M47829 Tech25 Leads
Deep Dive

UNCF: The $65M Engine of HBCU Power

How the nation's largest minority education org scales impact through data and scale.

UNCF isn't just a charity; it's a $65M infrastructure play for the future of Black talent. While most nonprofits struggle for visibility, UNCF commands 2.6M backlinks and 233K monthly visits, proving that mission-driven scale is possible when you own the narrative.

$65.3M
Annual Revenue
233K
Monthly Visits
2.6M
Backlinks
52%
Direct Traffic

"52% direct traffic isn't just brand strength—it's cultural permanence."

The SEO Moat

UNCF's keyword strategy is deceptively brilliant. They rank for 'uncf' (7K volume) and 'united negro college fund' (2.5K), but they also dominate high-volume educational terms like 'frederick douglass' (113K). This isn't accidental SEO—it's narrative capture. They own the conversation around Black excellence, not just their own brand.

Scale vs. Impact

478 employees serving 50,000 students annually. That's ~105 students per employee—a ratio that suggests massive operational efficiency. Compare this to typical ed-tech startups with 10:1 ratios, and UNCF's model reveals a lean, legacy-hardened machine. Their tech stack (Tailwind, Bootstrap, jQuery) isn't flashy, but it's reliable—prioritizing function over form.

The leadership team reads like a playbook for institutional scale. Michael Lomax (President/CEO) brings decades of governance experience, while COO Early Reese and CFO Seth Bardu handle the operational grind. This isn't a startup founder's passion project—it's a C-suite running a $65M revenue engine with military precision.

  • Direct traffic dominance (52%) signals unshakeable brand equity
  • Backlink profile (2.6M) rivals media companies, not nonprofits
  • Tech stack prioritizes reliability over innovation (jQuery, Bootstrap)
  • Leadership structure mirrors Fortune 500, not NGO typicals
No flashy Web3 or AI initiatives
Owns the 'HBCU' keyword category organically
Tech stack is dated (jQuery vs React/Next.js)
Cultural permanence through Dr. MLK Jr. celebrations
No visible product-led growth strategies
Operational efficiency at 105:1 student-to-employee ratio

UNCF is a blueprint for mission-driven scale.

They prove you don't need venture funding or viral tech stacks to build a $65M engine with cultural staying power.

What tech stack does Uncf use?

43 detected
Programming Languages1
Customer Support1
Web Standards1
UI Libraries2
JavaScript Libraries4
Frontend Frameworks1
Tracking & Analytics14
T
TikTok Pixel
G
Google Tag Manager
M
Microsoft Ads (Bing)
A
Amazon CloudFront
C
Cloudflare
G
Google Tag Manager
G
Google AdSense
T
TikTok Pixel
G
Google Static
G
Google Analytics
A
Analytics Service
F
Facebook Pixel
G
Google APIs
T
Tracking Service

How much traffic does Uncf get?

Traffic & Engagement

256.6K
Monthly Visits
+63.8%
4.3
Pages/Visit
8:13
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend-29%
363.4K
Oct 2025
Oct
156.7K
Nov 2025
Nov
256.6K
Dec 2025
Dec

Rankings

#149,009
Global Rank
#36,383
United States Rank
Education
Category

Backlinks & Authority

2.6M
Backlinks
11.4K
Ref. Domains
48
Authority Score
Low
Penalty Risk
Backlinks Trend-27%
3.6M
Jul 2025
Jul
3.6M
Aug 2025
Aug
3.2M
Sep 2025
Sep
2.6M
Oct 2025
Oct
2.5M
Nov 2025
Nov
2.6M
Dec 2025
Dec

Search Traffic

Organic
70.8K
Paid
6.9K

Top Organic Keywords

#1uncf
14,800 vol17.8%
#4frederick douglass
201,000 vol7.2%
#1uncf scholarships
3,600 vol4.3%
#1united negro college fund
3,600 vol4.3%
#12scholarships
246,000 vol2.6%

Where is Uncf's audience located?

🇺🇸United States95.7%
🇳🇿New Zealand1.0%
🇬🇧United Kingdom0.9%
🇨🇦Canada0.8%
🇻🇪Ve0.4%

Device Distribution

Desktop35.2%
Mobile64.8%

What keywords does Uncf rank for?

5 keywords
1uncf7.0K vol$5.23
2united negro college fund2.6K vol
3uncf login390 vol$3.83
4frederick douglass113.8K vol$1.02
5uncf stem scholars program710 vol$4.59

How is Uncf's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.uncf.org/wp-content/uploads/uncf_meta_yo_flame.png

Meta Tags

title44 chars

Empowering HBCUs and College Students - UNCF

description125 chars

UNCF supports HBCUs and empowers more than 50,000 college students annually through scholarships and other academic programs.

languageEN

H1 Tags

h1UNCF — A Mind is a Terrible Thing to Waste®
h1UNCF
h1Celebrating Dr. Martin Luther King, Jr.

Schema Types

Unknown

Who works at Uncf?

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What do customers think of Uncf?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Uncf

What is Uncf's Revenue?
Uncf generates approximately $65M in annual revenue. With 478 employees, that's $136,559 per employee.
What does Uncf do?
UNCF supports HBCUs and empowers more than 50,000 college students annually through scholarships and other academic programs.
How fast is Uncf growing?
Uncf has grown by 63.8% in the last 6 months according to traffic data. employee count has changed by -1% year over year.
How do people interact with Uncf?
When visiting Uncf, visitors view an average of 4.3 pages per visit, and spend around 8:13 on the site, and the bounce rate is 51.8%.
How do people find Uncf?
179.0K people (70%) visit Uncf directly. 70.8K (28%) find them through organic search. 6.9K (3%) come through paid advertising.
Who uses Uncf?
Uncf's top market is United States with 245.5K visitors (95.7%). New Zealand is 2nd with 2.5K (1.0%). United Kingdom is 3rd with 2.2K (0.9%).
What technologies does Uncf use?
Uncf uses 29 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Font Awesome, Adobe Fonts, HSTS, reCAPTCHA.
Who are Uncf's competitors?
Uncf's main competitors include DC Prep, Ayuda, Procurated, Institutional Limited Partners Association (ILPA), Information Technology and Innovation Foundation. These companies operate in similar markets and compete for the same customer base.

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What are Uncf's key pages?

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About uncf.org

UNCF supports HBCUs and empowers more than 50,000 college students annually through scholarships and other academic programs.

Company Overview

uncf.org
Website
science_and_education
Industry
#150,670
Global Rank
233.0K
Monthly Visitors
29
Technologies
25+
Employees

Contact uncf.org

Technology Stack

uncf.org uses 29 technologies across their website including YouTube Embed, Font Awesome, Adobe Fonts, HSTS, reCAPTCHA, and more.

Video

YouTube Embed

Fonts

Font Awesome, Adobe Fonts

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CMS

WordPress

CDN

cdnjs, unpkg

Traffic & Audience

233.0K
Monthly Visits
38%
Bounce Rate
4.3
Pages/Visit
3:42
Avg. Duration

uncf.org receives approximately 233.0K monthly visitors and ranks #150,670 globally. The website has a bounce rate of 38% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 3:42 on the site.

The majority of uncf.org's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is uncf.org?
UNCF supports HBCUs and empowers more than 50,000 college students annually through scholarships and other academic programs.
What technologies does uncf.org use?
uncf.org uses 29 technologies including YouTube Embed, Font Awesome, Adobe Fonts, and 23 more. View the full tech stack analysis above.
How do I contact uncf.org?
You can contact uncf.org through their contact page.
What are uncf.org's social media accounts?
uncf.org is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is uncf.org hiring?
Check uncf.org's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is uncf.org?
uncf.org receives approximately 233.0K monthly visitors and ranks #150,670 globally. Traffic is growing by 42.2% month-over-month.

Related Searches

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This page provides publicly available information about uncf.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit uncf.org directly at https://uncf.org.