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Unplugged: The $4M Anti-Tech Empire
How one company profits by making you leave your phone behind
In a world addicted to screens, Unplugged isn't just selling cabins—they're selling silence. With 222,246 monthly visitors seeking digital detox, this 28-person UK startup has built a $3.9M business by doing the unthinkable: asking customers to lock away their phones.
"They're not selling luxury—they're selling the absence of digital anxiety."
The Burnout Generation
Unplugged targets the 25-45 demographic drowning in digital noise. Their top keyword isn't 'cabin' or 'retreat'—it's 'screentime calculator' (380 monthly searches). They've identified a psychological pain point: the guilt of endless scrolling. By offering 30+ locations within 1-2 hours of UK cities, they've created a low-friction escape hatch for urban professionals. The 43% organic search traffic proves they're capturing intent, not just brand recognition.
The Anti-Platform Strategy
Unplugged's genius is in what they don't build. No app. No booking algorithm. No loyalty program. Their tech stack is deliberately lightweight—jQuery, Swiper, Tailwind CSS—keeping overhead low while competitors over-engineer. They spend their engineering budget on logistics, not features. The 43% direct traffic shows customers remember the brand and return without needing SEO tricks. This is a business that understands its core value proposition: physical experiences, not digital products.
The leadership team—Hector Hughes, Ben Elliott, Estel Garriga—has a background in experience design, not tech. This shows. While other retreats gamify wellness, Unplugged's H1 headline is blunt: 'No screens, no stress, no scrolling.' They've turned a limitation (no tech) into a premium feature. Their 157 Trustpilot reviews at 4.5/5 suggest they're delivering on this promise, not just marketing it.
- Top search term is 'unplugged' (11,340 monthly volume)—brand recognition exceeds product awareness
- 48.4% traffic from 'undefined' countries suggests either tracking issues or intentional anonymity
- Social presence on TikTok, LinkedIn, and Instagram shows multi-platform marketing without platform dependency
- Their 'screentime calculator' content strategy captures users mid-problem, not mid-solution
The Real Product Isn't the Cabin
Unplugged sells permission to disconnect—something tech companies can't monetize, but desperately need
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Unplugged | Digital Detox Cabins in Nature | Off-Grid Cabins in UK
Digital detox at unique off-grid cabins in the UK. Lock your phone away and escape busy life for a tech-free cabin escape. Only 1-2 hours from city life, you can reap the benefits of being phone-free in nature. Over 30 locations for a digital detox retreat in the UK.
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Reviews (20)
A brilliant experience throughout
I absolutely loved my stay at Koya. The info that Unplugged provided before my stay was incredibly helpful, which made the whole experience one I'd be keen to repeat. As a solo traveller, the cabin was perfect, even in rainy January, and my love for a game of solitaire next to a fire has been rejuvenated!
Hi Henry, Thank you so much for this lovely review, we’re thrilled to hear Koya was the perfect solo retreat for you, rain and all! It’s so special to know the pre-stay info made everything feel easy and welcoming, and that your love for fireside solitaire has been fully rejuvenated. We love hearing how the cabin gave you that gentle, restorative space you needed. We’d be delighted to welcome you back anytime , just let us know when you’re ready for your next Unplugged escape, and we’ll help you find the ideal cabin and dates. See you soon! Jordan
Thank you for an experience I will never forget.
Thank you for an experience I will genuinely carry with me. Tucked away in the quiet of the woods, the cabin felt like a sanctuary — a place where the outside world finally fell away and I could simply be still. The seclusion gave me the space I didn’t know how much I needed: space to breathe, to reflect, and to slowly come back to myself. Everything about the cabin felt intentional and caring, providing comfort without distraction. At first, the idea of being completely off-grid was intimidating. Letting go of constant connection felt uncomfortable and unfamiliar. But in that discomfort, something shifted. The silence, the simplicity, and the absence of noise allowed a sense of calm and clarity to surface that I hadn’t felt in a long time. This experience reminded me how powerful it can be to step away, to disconnect, and to truly listen to yourself. I am deeply grateful for the chance to unplug, reset, and leave feeling lighter, calmer, and renewed.
Hi Vee, Thank you so much for sharing such a heartfelt and beautiful review! We’re truly moved to hear how deeply the experience touched you. It means the world to us that the cabin gave you that precious space to breathe, reflect, and reconnect with yourself. Moments like the ones you described are exactly why we do what we do. We’re so grateful you picked Unplugged for your reset, and we can’t wait to welcome you back whenever you’re ready for more of that calm and clarity! Best wishes, Jordan
Snowed in, In Narnia
The location was beautiful. Its in private grounds so if its isolation and peacefulness you're after this is perfect. We got lucky with the snow which turned our stay into a magical experience. The woodland and river are wonderful and the views from the cabin do not disappoint.
Hi Lee, Thanks so much for the lovely review, we are over the moon to hear the location and that surprise snowfall made your so magical at Merlin! There is nothing quite like waking up to snow in the woods and those peaceful river views, We're thrilled you felt the full Unplugged escape and can't wait to welcome you back for round two (snow or shine!). If you're thinking of your next visit already, just let us know, we would love to help you pick the perfect cabin and dates. See you soon! Best, Jordan
loved the advert
ive never been, but i loved the advert
Hi there, thanks so much for the kind words and for loving the advert! We're chuffed it resonated with you even before you've had the chance to stay! That digital detox magic is even better in real life, we promise. Whenever you're ready to turn those daydreams into an actual booking, drop us a message and we'll help you pick the perfect cabin! Looking forward to welcoming you for your first Unplugged escape soon!
Arwen
We absolutely loved our stay in Arwen. The cabin itself was beautifully clean and stocked. Grinding our own coffee beans in the morning was a dream and everything was just built inside for a relaxing trip added with the phone-box to lock away our devices.. which was a treat! The log burner was a treat after an afternoon walk and the games were stocked well. It was the cosiest, most relaxing trip we’ve had in a long time and we miss it already. We will definitely be back! The views were amazing from the window of the cabin and the cabin surroundings were secure enough for our little Border Collie to run around and be safe. Customer service was fantastic, nothing was too much trouble for them and the added sauna experience in the forest was incredible! The loveliest stay ever and we cannot wait to return!
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About unplugged.rest
Digital detox at unique off-grid cabins in the UK. Lock your phone away and escape busy life for a tech-free cabin escape. Only 1-2 hours from city life, you can reap the benefits of being phone-free in nature. Over 30 locations for a digital detox retreat in the UK.
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unplugged.rest uses 37 technologies across their website including Font Awesome, Google Fonts, HSTS, Laravel, and more.
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unplugged.rest receives approximately 222.2K monthly visitors and ranks #178,168 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:43 on the site.
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