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Uphold: The Silent Giant of Crypto Finance
How a 682-employee fintech built 1.5M monthly visits with 71% direct traffic
While crypto exchanges battle for headlines, Uphold quietly commands a $112.6M revenue empire with 1.5M monthly visitors. The secret? A 71% direct traffic moat that screams brand loyalty over hype.
"71% direct traffic isn't marketing—it's a product-market fit signal that most fintechs would kill for."
The Loyalty Fortress
Uphold's traffic profile reveals a masterclass in retention. With 71% direct visits and 23,679 Trustpilot reviews at 4.6/5, they've built a fortress of trust. Compare that to their 22% organic search—this isn't a company chasing keywords; it's one people remember and return to. The 'uphold login' keyword alone drives 3,340 monthly searches, showing users aren't just browsing—they're actively seeking access to their accounts.
The Revenue-Visit Disconnect
Here's the provocative insight: $112.6M revenue from 1.55M monthly visits translates to ~$72.50 per visit. That's a staggering conversion rate that screams enterprise-grade B2B relationships, not retail speculation. With $74.9M in funding over 682 employees, they're capital-efficient compared to crypto unicorns burning billions. Their tech stack—React, Next.js, Ant Design—prioritizes stability over flash, matching their business model.
The 'undefined' country data (58.4% share) suggests either privacy-focused analytics or a deliberate obfuscation strategy—common among financial institutions navigating regulatory gray zones. Their dual-CEO structure (Stephen Mc Namara for Labs, Jp Thieriot for operations) with specialized compliance leadership (Frank Walton) indicates a company built for institutional-grade scrutiny from day one.
- Trustpilot moat: 23,679 reviews at 4.6/5 creates social proof that money can't buy
- Keyword dominance: 'Uphold' alone captures 76,620 monthly searches—brand recognition is their SEO
- Capital efficiency: $74.9M funding for 682 employees vs. competitors burning $100M+ on marketing
The Anti-Hype Fintech
Uphold proves that in finance, trust compounds faster than virality. While others chase crypto winters, they're building a permanent foundation.
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Uphold
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Reviews (20)
Everything runs with no problems .The…
Everything runs with no problems .The website is easy to use and is very honest and reliable. I recommended two friends to open account.
In seconds funds were in the bank.
In seconds funds were in the bank.
Easy and fast.
Easy and fast.
Very easy to use
Very easy to use
Organic Feel
I just like the whole experience better than Coinbase or Kraken. Can't really explain it, I just prefer Uphold.
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About uphold.com
Company Overview
Technology Stack
uphold.com uses 13 technologies across their website including HSTS, reCAPTCHA, PHP, Cloudflare, and more.
Security
HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Advertising
LinkedIn Insight Tag, TikTok Pixel
Analytics & Marketing
Google Analytics
Traffic & Audience
uphold.com receives approximately 1.6M monthly visitors and ranks #26,727 globally. The website has a bounce rate of 39% with visitors viewing an average of 5.8 pages per visit. Users spend an average of 6:04 on the site.
The majority of uphold.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about uphold.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit uphold.com directly at https://uphold.com.