upwire.com
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Upwire: The SMB's Answer to Enterprise Comms
A lean, 12-person team building a drag-and-drop communication automation engine.
While giants like Twilio and Vonage dominate the API landscape, Upwire is carving a niche by democratizing complex communication workflows for the mid-market. They aren't selling raw code; they're selling outcomes via a visual canvas.
"Upwire isn't competing on volume; they're competing on usability. They've turned telephony logic into a drag-and-drop playground."
The Lean Operator
With only 12 employees generating $1.7M in revenue, Upwire achieves a revenue-per-employee ratio of ~$141k. This is a highly efficient, lean operation typical of bootstrapped or early-stage B2B SaaS companies. They aren't burning cash on growth; they are engineering-focused, likely led by the technical founders listed in the data (Shane Berkinshaw, Kieran Hackshall).
The Search Intent Gap
The traffic data reveals a fascinating split: 41% of visits come from organic search, yet their top keywords are a mix of high-volume generic terms ('ivr' - 30k volume) and long-tail problem solvers ('how to change tts accent'). This suggests their SEO strategy is catching broad interest but struggling to convert it into brand-specific traffic, a classic challenge for new entrants in crowded spaces.
The company's tech stack—relying on jQuery, Bootstrap, and Tailwind CSS—indicates a pragmatic, perhaps slightly dated, approach to frontend development. They prioritize function and speed over cutting-edge frameworks, which aligns with their SMB-focused value proposition: reliability over flashiness.
- Niche Focus: Targets businesses needing IVR, SMS, and Chatbots without heavy coding.
- Visual Workflow: Their drag-and-drop builder is the core differentiator against raw API providers.
- Bootstrapped Efficiency: Low headcount relative to revenue suggests high margins or low overhead.
The Silent Grinder
Upwire isn't a hype-driven unicorn. It's a steady, efficient player solving specific communication pain points for businesses that find Twilio too complex and legacy vendors too expensive.
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Open Graph Image
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Meta Tags
Automated Customer Communications Platform | Upwire
Upwire’s simple drag-and-drop platform allows businesses to create smarter ways to communicate with customers from SMS, email and chat bots to IVRs. Try Upwire!
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About upwire.com
Upwire’s simple drag-and-drop platform allows businesses to create smarter ways to communicate with customers from SMS, email and chat bots to IVRs. Try Upwire!
Company Overview
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Technology Stack
upwire.com uses 21 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Advertising
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E-commerce & Payments
Afterpay, WooCommerce
Traffic & Audience
upwire.com receives approximately 1.9K monthly visitors and ranks #9,066,918 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:02 on the site.
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This page provides publicly available information about upwire.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit upwire.com directly at https://upwire.com.