userzoom.com
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UserZoom: The Silent UX Behemoth
A $40M revenue company with a trust problem and a massive direct traffic empire
While everyone chases organic SEO, UserZoom quietly built a direct traffic empire worth $40.2M annually. But with a 2.6/5 Trustpilot rating and a confusing brand identity, this UX giant is a masterclass in enterprise sales over consumer love.
"UserZoom isn't selling to designers—it's selling to VP-level executives who need to prove ROI on UX spend."
The Enterprise Fortress
With 258 employees generating $40.2M in revenue, UserZoom achieves $155K revenue per employee—a strong metric for a B2B SaaS company. But the real story is in the traffic: 70% direct, 6% organic. This isn't a company found through search; it's one remembered, bookmarked, and accessed daily by enterprise teams. The $136.4M funding suggests investors see something the data doesn't show.
The Brand Confusion Problem
Here's the paradox: UserZoom's top keywords include 'usertesting' (145K monthly volume) and 'zoom status' (5.6K)—neither of which are them. They're losing search visibility to competitors and video conferencing tools. Yet 'userzoom' itself gets only 1,730 monthly searches. This indicates a brand that's strong in the boardroom but invisible in the broader market.
The Trustpilot score of 2.6/5 from 15 reviews is damning for a UX company. When your entire value proposition is 'delighting customers,' but your own customers aren't delighted, it raises fundamental questions. Is this an enterprise tool where satisfaction is measured by ROI, not NPS? Or is there a product-market fit gap?
- Direct traffic dominance (70%) suggests strong brand recall and enterprise adoption
- Low organic search (6%) reveals a missed opportunity in content marketing
- Revenue per employee ($155K) indicates efficient operations despite brand confusion
- Trustpilot's 2.6/5 rating conflicts with their customer-centric messaging
UserZoom is a B2B Trojan Horse
It's not a UX tool for startups—it's an enterprise platform that happens to test user experiences
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Traffic & Engagement
Rankings
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Top Organic Keywords
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What keywords does Userzoom rank for?
5 keywordsHow is Userzoom's SEO?
Open Graph Image
https://www.usertesting.com/sites/default/files/usertestingv3/2024-10/IMAGE-meta-social-global-usertesting-1600x900.png?width=1200&height=628
Meta Tags
UserZoom Platform | UserTesting | UX Research Capabilities
UserZoom empowers your team with sophisticated UX insights to create digital experiences that delight customers and drive business growth.
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UserZoom
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Reviews (15)
No issues at all
I'm gobsmacked that people are having all these bad experiences. I've never had any issues with the app. I love it. I get loads of reviews too, only I'm not usually disposed to do them especially the ones on laptop and samsung tabs. And they pay too. I wish I cld find more like them. I think they're probably one of the few that are legit. I'm just not happy that I don't get the live ones anymore, don't know if that's still in existence or not. Was lucky to have 2 of those but that was it. Never heard of it again.
I absolutely love it
I absolutely love it. I have made so much from doing their surveys (studies) through Inbox Dollars. Highly recommend!!!
Userzoom not proeperly prepared gives very uncomfortable experience
Userzoom used on smartphone gives incomplete view of choice options and submit "button" not in view screen. Often multiple choice answer does NOT include my choice and "forces" to choose an incorrect answer feeling like "north corean enquete" making me as user vrry uncomfortable feeling abused and wanting to avort process immediately
UserZoom never showed.
Had an appointment for a 60 minute remote user test using the app UserZoom. It got confirmed multiple times via email and text from TestingTime (which is the market research platform I use). I waited for 40 minutes in the meeting, they never showed. I doubt I’ll get my. 15 bucks. What a waste of time. Wish I’d read the ratings before.
Abusive PsOS
Abusive PsOS. You can be well into a survey when it reports 'The survey you TRIED to enter has been closed' (my emphasis) and sends you to a trap-screen so not even a consolation SB. They're serial offenders in this respect, and I keep imploring Swagbucks to remove the 5h1ts before Swagbucks' own reputation gets damaged, but so far to no avail. AVOID USERZOOM to save yourself from rage and despair. PS Only one of 14 reviewers gave 5-stars and the other reviewers 1-star, so how does this average to 2 and a half stars, eh?
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About userzoom.com
UserZoom empowers your team with sophisticated UX insights to create digital experiences that delight customers and drive business growth.
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Technology Stack
userzoom.com uses 19 technologies across their website including Wistia, Sentry, Drupal, and more.
Video
Wistia
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Sentry
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Drupal
CDN
jsDelivr
Privacy & Consent
CookieYes
Marketing Automation
Marketo
Traffic & Audience
userzoom.com receives approximately 864.2K monthly visitors and ranks #53,731 globally. The website has a bounce rate of 22% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 2:20 on the site.
The majority of userzoom.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about userzoom.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit userzoom.com directly at https://userzoom.com.