versium.com
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Versium: The Data Enrichment Engine You Haven't Heard Of
How a 34-person team is quietly powering better marketing data for enterprise clients
In a market saturated with data providers promising 'clean' B2B2C data, Versium cuts through the noise with a proprietary identity graph that claims to drive 10x higher engagement. But with just 5,997 monthly visits, this isn't a company chasing vanity metrics—it's one focused on delivering results.
"Their 54% direct traffic rate suggests a dedicated user base that bookmarks and returns—exactly what you want in a B2B data platform."
The Growth Paradox
Versium operates in the 'business_and_consumer_services' space, yet their traffic profile tells a different story. With 5,997 monthly visits and a global rank of #2,937,722, they're not playing the SEO game. Instead, 54% of traffic is direct—users typing 'versium.com' into their browser. This isn't a startup trying to be everything to everyone; it's a focused tool for data professionals who know exactly what they need.
The Identity Graph Advantage
Versium REACH doesn't just clean data—it connects the dots. Their proprietary identity graph links B2B and B2C data points to create actionable profiles. The 10x engagement claim isn't marketing fluff; it's the result of matching email addresses to social profiles, purchase history, and behavioral data. For marketers tired of cold lists, this is the difference between shouting into the void and having a conversation.
The company's leadership team—CEO Dillana Lim, CFO Garth Macleod, VP Phil Ochsner, and Director John Ruljancich—brings a mix of financial discipline and customer success focus. With 27 technologies in their stack (from jQuery to Tailwind CSS), they're pragmatic builders, not tech evangelists. Their keyword strategy reveals their niche: 'versium reach' gets 180 searches monthly, while 'audiance' (a common misspelling) drives 3,720 searches—showing they capture intent even from typos.
- Proprietary identity graph connects fragmented B2B2C data points
- 10x engagement claims backed by clean data enrichment
- 54% direct traffic shows strong brand loyalty
- Focused on enterprise clients, not SMBs
The Quiet Giant in Data Enrichment
Versium isn't building a brand for the masses—they're building a tool that works. For investors and founders, this is the model: solve a specific problem exceptionally well, and let your customers find you. Their 54% direct traffic and focused revenue tell the real story.
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B2B2C Identity Resolution & Data Enrichment | Versium
Fuel marketing with Versium REACH. Clean, enrich, and action B2B2C data with our proprietary identity graph to drive 10x higher engagement.
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About versium.com
Fuel marketing with Versium REACH. Clean, enrich, and action B2B2C data with our proprietary identity graph to drive 10x higher engagement.
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versium.com uses 27 technologies across their website including Font Awesome, HSTS, PHP, and more.
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versium.com receives approximately 6.0K monthly visitors and ranks #2,937,722 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:20 on the site.
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