Vibes operates in a fascinating middle ground: their end-users (consumers) never visit vibes.com. The 101K monthly visits come from brand marketers, CMOs, and mobile engineers researching solutions. The real traffic happens on branded domains where Vibes' infrastructure processes millions of SMS, push notifications, and wallet passes. Their 46% direct traffic suggests a loyal, returning customer base—marketers who've already bought in and are logging back in to manage campaigns.

Here's the critical insight: Vibes' organic keyword data is effectively zero. They rank for 'cashbackvibes.com' (60K searches) which is likely a competitor or misdirected traffic. The real story is in the branded search void—they don't rely on SEO because their growth is driven by direct sales and partnerships. This is a classic enterprise sales motion, not a product-led growth play. The 'vibes carrier fee calculator' (250 searches) reveals a technical audience solving specific operational problems.