vnyl.org
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VNYL: The Vinyl Club That Failed Its Customers
A $3.5M revenue machine with a 1.3-star rating—what went wrong?
Imagine paying for a curated vinyl record subscription, only to receive a broken album, a non-responsive customer service, and a $3.5M company that ghosts you. This is the story of VNYL.org—a service that promised music discovery but delivered a cautionary tale in customer trust.
"A 1.3-star rating isn't a minor issue—it's a fundamental failure in product-market fit and customer experience."
The Disillusioned Collector
VNYL's target audience is the vinyl enthusiast seeking discovery. With only 7,727 monthly visits and a global rank of ~2M, they're a niche player. The top search terms—'vnyl', 'vynl', and 'how to redeem a gift'—reveal a user base struggling with basic functionality. The 48% direct traffic suggests a small but loyal core that keeps returning, likely hoping for service improvements that never come.
The Revenue vs. Reputation Paradox
With $3.5M in revenue and just 16 employees, VNYL operates with a lean, profitable-looking model. However, this efficiency comes at a cost. The tech stack—jQuery, Bootstrap, Tailwind—feels dated for a modern subscription service. The heavy reliance on tracking pixels (LinkedIn, TikTok) suggests a company focused on acquiring new customers over retaining existing ones, a classic red flag in subscription economics.
The numbers tell a story of a company in stasis. 70% of traffic is non-organic, indicating paid acquisition is the primary growth lever. The absence of backlink data and organic keyword rankings suggests poor SEO health, limiting their ability to attract new customers cost-effectively. In a world where discovery is digital, VNYL's online footprint is surprisingly small.
- Trustpilot score of 1.3/5 indicates severe customer dissatisfaction
- 48% direct traffic reveals a small, possibly frustrated, repeat user base
- Top queries are about gift redemption and credit card issues
- Lean team (16 employees) supports $3.5M revenue—high efficiency, low satisfaction
VNYL is a lesson in what not to do
Revenue without trust is a house of cards. For founders and investors, the takeaway is clear: scale customer experience alongside growth, or risk becoming a case study in missed opportunities.
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VNYL, vinyl record membership club. Subscription service for music discovery.
Devoted to the discovery and listening of vinyl records. A curated selection of new vinyl albums arrives monthly.
VNYL curated vinyl records
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Reviews (20)
VNYL is a great service, but...
VNYL is a great service, but there are a few things that could be done better. I've loved most of the records they sent, but as other reviews say, some of them don't feel very curated, so that could maybe be improved on. Another thing is their subscription cancelation process, where you have to call or email about it (or you can use privacy.com cards, which is the easiest way), which takes a while. In my opinion, there should just be a cancel button. All in all, great subscription, but could definitely be better.
It seems to me the biggest issue
It seems to me the biggest issue, the one that's causing most of the complaints about "fraud," is that Vnyl doesn't automatically ship the records each month. I was about two months in, having the same issue as most people, so I contacted support and found out I had never selected a curation level (despite repeatedly going to the site and clicking on one). So, long story short, the webpage is a bit counterintuitive--once you click on a choice, you're taken to a page hawking their plans, but you're supposed to click on the much smaller continue button on the (if I remember right) top right of the page; it's even smaller on a cell phone screen to the point of feeling obscured, which takes you to the shipping cost page. Or, and this would solve most of the complaints, they should just charge the shipping with the subscription and have a one click check out, backed up by a time limit to make a choice before they ship a fully curated order. I can't think of another subscription service that sends NOTHING unless you manually make a choice (though admittedly, that was the bane of Columbia House, but they were marking up their bad monthly CD selection to make up for giving you so many to begin with at a penny each), and it's the primary reason for their bad reputation. As for the other issue, the curation itself, I subscribed to get the kind of albums I would never think to pick up from a record store unless they were on clearance, and that's what I've mostly gotten, as well as a few that I would have picked up if I'd ever seen them (including a Big Black EP). If that's not your mindset, if you aren't open to listening to music outside your specific subgenres or list of artists, then this probably isn't the service for you. I've never received a specific album I listed as one I've been seeking, but mine were pretty specific cult niche titles or classics that would never end up in what I assume is a clearing house of sorts. I've traded in a good portion of them (after using the digital codes that are provided in some of them), but I did receive a few new favorites such as Blackerface. My current plan has a promotional price that makes it about ten dollars for each of the three records I receive each month, shipping included. I don't know if they still have that promotion going, but this feels about right compared to the base rate of, I believe, $35 for the 3-record plan, plus shipping.
Ironic Architecture > Music
I asked for a gift subscription to VNYL, as I was under the impression the service was for down-to-earth people who are passionate about music. Instead, they "curated" some high school band's crappy album from 20 years ago, that has no relation to my musical interests at all. Even worse, the note included with the record had no mention of the band, their genre or style, their influences, etc. Instead they wrote about the ironic and vintage house the band lived in during the recording.... Absolute hipster drivel nonsense. FYI just because you work at a record store doesn't mean you know anthing about music.
Scam Artist
This company's goal is to buy-out all companies related to vinyl and basically charge everyone and not provide the service. Recently, Bandbox was bought-out by this company and they find ways to keep charging extra for something that's already been paid for. They simply find ways to trick the customers into subscribing, making it sound like a good deal. But reality check, you don't get what you pay for and they keep charging you.
Subscribed and didn't like the…
Subscribed and didn't like the curating. Easy, I'll cancel the subscription, right? Wrong! I left multiple messages, sent multiple emails. Never got a call back as promised, I'd have waited on the line if the call didn't automatically get disconnected. The emails I sent to the listed emails came back as undeliverable....each time. I ended up going to my bank to dispute a transaction; because I was clearly stuck. Today I got an email from them saying I can't just dispute a charge; here's the fun part...because I never tried to cancel. Oh I did. You best believe. Which is exactly what I told them. At any rate no more transactions are allowed to be charged by them. Stay FAR away.
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About vnyl.org
Devoted to the discovery and listening of vinyl records. A curated selection of new vinyl albums arrives monthly.
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vnyl.org uses 15 technologies across their website including Wistia, Sentry, Cloudflare, and more.
Video
Wistia
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Sentry
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Cloudflare
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DoubleClick Floodlight, Snapchat Pixel, LinkedIn Insight Tag, TikTok Pixel +1 more
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Traffic & Audience
vnyl.org receives approximately 7.7K monthly visitors and ranks #1,997,634 globally. The website has a bounce rate of 39% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 4:31 on the site.
The majority of vnyl.org's traffic comes from .
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