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Vtiger: The 400K User CRM That Plays It Safe
A deep dive into the CRM giant that prioritizes stability over flashy growth
In a CRM market dominated by Salesforce and HubSpot's billion-dollar valuations, Vtiger quietly powers 400,000+ businesses with a lean team of just 164 employees. This isn't a unicorn chasing disruption—it's a veteran building sustainable value in the shadows of giants.
"Vtiger isn't trying to win the CRM race—it's building a sustainable, profitable business serving the overlooked middle market."
The Quiet Giant
With 400,000+ customers and only 164 employees, Vtiger achieves an astonishing 2,439 customers per employee. This isn't just efficiency—it's a fundamentally different business model. While competitors chase enterprise whales, Vtiger dominates the SMB mid-market with a self-service approach that requires minimal human touch. Their traffic split (50% direct, 43% organic) confirms this: customers come back because the product works, not because of flashy marketing campaigns.
Growth vs. Profitability
At $26.2M revenue with 164 employees, Vtiger generates ~$160K per employee—healthy for a SaaS company. But the real story is in their traffic composition. With 50% direct traffic and 43% organic, they're spending minimal on paid acquisition. This suggests a product-led growth strategy where word-of-mouth drives discovery. The 'vtiger' keyword alone drives 6,090 monthly searches, showing strong brand recognition in a crowded market.
The Trustpilot rating of 1.8/5 from 18 reviews reveals a critical gap: while Vtiger's product retains customers, their customer experience narrative is broken. This disconnect between product success and customer satisfaction is a classic scaling problem—when you serve 400K businesses with a small team, support inevitably suffers. Yet their 50% direct traffic proves that for many, the product value outweighs the service friction.
- AI-powered CRM at scale: 400K+ businesses trust the platform
- Lean operations: 164 employees generate $26.2M in revenue
- Product-led growth: 50% direct traffic shows strong retention
- Niche dominance: Owns the SMB mid-market CRM space
- Self-service model: Minimal sales touch for 400K+ customers
Vtiger Wins by Not Playing the Unicorn Game
While competitors chase growth at all costs, Vtiger proves that serving 400K businesses profitably with a lean team is the real victory. Their 1.8/5 rating is a warning, but their 50% direct traffic is the truth: customers stay because the product delivers.
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Best CRM Software – All in One AI-Powered CRM Platform | Vtiger
Boost sales, marketing, and support productivity with Vtiger – the all-in-one AI-powered CRM software trusted by 400,000+ businesses. Start your free trial today.
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Reviews (18)
Best CRM that replaces Salesforce &…
Best CRM that replaces Salesforce & Hubspot It's customizable and extensive. All the marketing and sales automation tools just work!
V-tiger is a very extensive CRM tool
V-tiger is a very extensive CRM tool. Which helps us to provide our costumers the best support. We choose V-tiger because of the helpfull community and support desk.
good alternative for Salesforce
good alternative for Salesforce, needs a bit of UI polishing. But overall I like this tool
Honest Vtiger Review
In my honest opinion, I haven't had any other CRM give this much for the price. From the sales to marketing to support, this is an all-inclusive CRM. At least for us, it is. Sales - This has given us the ability to track our opportunity very easily while keeping all the necessary contact information, notes, pictures together. If another sales rep takes over an opportunity, it's easy for them to review everything in one place and see what comes next. Marketing - Tracking what our clients read and click on has given us insight into what they are interested in and what type of marketing material we should provide. Overall leading to increased lead generation. Support - As an IT company, we must have a support system and having it combined with our other departments has made it so much easier to handle. When using a different system to support, it always became a hassle going back and forth and missing improtant information. All working together is much better. I've used other CRM's and not to say some aren't great but Vtiger has proven to be a one stop shop for us.
All our information is connected
What we love is that we have all the information from all the areas of our company connected thanks to this user friendly software. From the first call to a prospect to the mailing of invoices we can register all the steps of the sales process and every member of each department can have access to that info. Vtiger is very useful for our daily needs and it also makes it easier for our auditors when they have to collect specific data from our administration and sales processes. It is very visual and they can see account names, dates, quotes, files... at a glance. Another area that is key for us is the one we use for our Technical Department. We are a Support Center and the employees in this department create service contracts with our customers, and open tickets in order to solve every request we receive. Reports and reminders are also fantastic tools both for the sales department and the support department. We use the Marketing features more and more in order to create lead generation campaigns. It is very useful to get info about how many contacts open an email, how many of them click on the links, etc. It is a pretty user friendly software and once you are familiarized with the module configuration area it is easy to create new connections, modules, fields etc. We really like the level of customization we can have thanks to the configuration features. However, if you are not an expert the Support Team of Vtiger always help you with anything you need, they really do their best to configure all the areas the way you need, it is amazing :)
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About vtiger.com
Boost sales, marketing, and support productivity with Vtiger – the all-in-one AI-powered CRM software trusted by 400,000+ businesses. Start your free trial today.
Company Overview
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Technology Stack
vtiger.com uses 16 technologies across their website including Font Awesome, Google Fonts, Prismic, Amazon S3, AWS CloudFront, and more.
Fonts
Font Awesome, Google Fonts
CMS
Prismic
Cloud & Hosting
Amazon S3, AWS CloudFront, Cloudflare
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading
UI Libraries
DaisyUI
Traffic & Audience
vtiger.com receives approximately 364.5K monthly visitors and ranks #103,587 globally. The website has a bounce rate of 26% with visitors viewing an average of 6.0 pages per visit. Users spend an average of 7:00 on the site.
The majority of vtiger.com's traffic comes from undefined, undefined, .
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