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webroot.com
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webroot.com

12 technologies
VerifiedGrowingVisit1.2M/mo$271M94712 Tech25 Leads
Deep Dive

Webroot: The Quiet Giant of Endpoint Security

Analyzing the $270M revenue machine with a trust problem

Webroot is the cybersecurity equivalent of a legacy brand that refuses to die. With 947 employees and $270.5M in revenue, they've built a massive business on endpoint protection, yet their 2.6/5 Trustpilot rating reveals a product experience that frustrates as much as it protects.

$270.5M
annual revenue
947
employees
1.16M
monthly visits
62%
direct traffic

"Their 62% direct traffic proves brand recognition, but the 2.6/5 rating proves retention is the real battle."

The Traffic Paradox

Webroot commands 1.16M monthly visits with 62% coming direct—exceptional brand equity for a security tool. Yet only 29% arrives via organic search, suggesting they're not winning new customers through discovery, but servicing an existing base. The top keyword 'webroot' alone drives 60,800 searches monthly, showing users are actively seeking their brand, not alternatives.

The Trust Gap

880 Trustpilot reviews at 2.6/5 stars is a red flag for any SaaS business. For a security product where trust is the currency, this rating suggests either aggressive auto-renewal tactics, poor customer support, or product complexity that overwhelms non-technical users. The gap between their revenue success and user satisfaction is where the real story lives.

Their tech stack reveals a modern but generic approach: Tailwind CSS, Bootstrap, jQuery, and PWA capabilities. Nothing here screams innovation—it's utilitarian infrastructure for a company that scaled through B2B channel sales rather than product-led growth. The presence of OneTrust suggests they're serious about compliance, which aligns with their enterprise focus.

  • Multi-vector endpoint protection targets both businesses and individuals
  • Channel-driven sales model (Sarah Morgan leads channel sales)
  • Heavy reliance on direct traffic indicates legacy customer base
  • CTO Hal Lonas brings deep security expertise to the stack
Weak organic search strategy (only 29% of traffic)
Massive brand recognition (62% direct traffic)
Poor user satisfaction (2.6/5 on Trustpilot)
Strong revenue engine ($270M+ annually)
Generic tech stack lacking innovation signals
Established enterprise relationships

The Legacy Playbook Is Working (For Now)

Revenue and reach are strong, but the trust deficit will eventually catch up

What tech stack does Webroot use?

17 detected
Programming Languages1
Privacy & Consent1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics5
G
Google Tag Manager
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google AdSense

How much traffic does Webroot get?

Traffic & Engagement

1.0M
Monthly Visits
+69.3%
2.2
Pages/Visit
5:49
Avg. Duration
72%
Bounce Rate
Monthly Traffic Trend+29%
803.7K
Oct 2025
Oct
610.5K
Nov 2025
Nov
1.0M
Dec 2025
Dec

Rankings

#47,573
Global Rank
#11,879
United States Rank
Computer Software and Development
Category

Backlinks & Authority

767.7K
Backlinks
20.7K
Ref. Domains
55
Authority Score
Low
Penalty Risk
Backlinks Trend-6%
816.6K
Jul 2025
Jul
811.7K
Aug 2025
Aug
799.4K
Sep 2025
Sep
763.3K
Oct 2025
Oct
763.4K
Nov 2025
Nov
767.7K
Dec 2025
Dec

Search Traffic

Organic
286.0K
Paid
112.6K

Top Organic Keywords

#3computer virus prevention
1,220,000 vol35.5%
#1webroot
40,500 vol14.5%
#1ويبروت
12,100 vol4.3%
#1webroot login
8,100 vol2.9%
#2antivirus software
49,500 vol1.8%

Where is Webroot's audience located?

🇺🇸United States89.1%
🇩🇿Dz2.1%
🇬🇧United Kingdom1.7%
🇮🇳India1.3%
🇨🇦Canada1.1%

Device Distribution

Desktop34.8%
Mobile65.2%

What keywords does Webroot rank for?

5 keywords
1webroot60.8K vol$8.43
2webroot login7.1K vol$2.62
3webroot download2.8K vol$7.77
4webroot secureanywhere4.0K vol$3.88
5webroot antivirus1.9K vol$3.87

How is Webroot's SEO?

Meta Tags

title54 chars

Cybersecurity & Threat Intelligence Services | Webroot

description160 chars

Webroot delivers multi-vector protection for endpoints and networks and threat intelligence services to protect businesses and individuals in a connected world.

languageEN

H1 Tags

h150% OFF New year. New devices. Start smart with protection for your devices, privacy and identity.

Schema Types

WebSite

Who works at Webroot?

Loading leads...

What do customers think of Webroot?

Webroot

Webroot

2.6
880 reviews
✓ Claimed

Categories

Computer Security Service#undefinedSoftware Company#undefinedComputer Accessories Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
8/26/2025

Contact Information

Address:
US

Reviews (20)

Filter by rating:
TimC
4/29/2025
🇬🇧 United Kingdom7 reviewsOrganicUnverified
Experience date: 5/3/2024
Cannot be faulted

An amazing and affordable online security product that has had my patronage for many, many years. I had previously tried all the biggies and free options. Low impact, it is cloud-based with no need to update anything and uses negligible resources on my PC. It just sits there doing its thing. Download it, install it, tweak it to your needs (reversible if you get carried away) and leave it to do what it does

Cody Oelker
3/25/2024
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 3/24/2024
The best antivirus I've ever used

The best antivirus I've ever used. It's super simple too which makes it a great combination for people who don't know much about cyber security. This combo led me to use it at my company's call center on 30+ computers, my personal computers, and my parents' computers. Easy and effective at keeping everyone and everything safe!

John FisherVerified
12/3/2025
🇬🇧 United Kingdom35 reviewsOrganicUnverified
Experience date: 11/1/2025
Corrupts Win 11 OS

I have had Webroot Secure Anywhere for some time, but recently its updates have corrupted my Win 11 OS (keyboard doesn’t work without further restart), which I only realised when I loaded it onto a completely virgin PC. It seems impossible to get through to Customer Support, so I have reinstalled Windows and moved to BitDefender instead.

Site user
3/23/2024
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 3/22/2024
I trusted Webroot and paid them 1,900+…

I trusted Webroot and paid them 1,900+ FOR LIFETIME protection last year. I needed them to eliminate a hacker that has been on my computer 4 days I was unaware. I was calling a bank today and the call was intercepted by a hacker asking me for banking information. I didn't give him much but when it was done I called webroot. They cleaned my Mac up and then tried to RANSOM my computer's programming for $1,199. They said they were erasing the entire computer NOW if I didn't pay up. I did not pay. Computer still working but the threat after I spent 5 months last year hacked- totally erased any trust I ever had in Webroot. Don't let them hold your programs for ransom almost 2k.

Konstantinos B.
11/20/2025
🇬🇷 Greece1 reviewsOrganicUnverified
Experience date: 11/17/2025
An unreliable security vendor with a…

An unreliable security vendor with a complete lack of support, using AI to make judgments on domain reputations. When they inaccurately flag domains in their database, they provide no evidence to justify their decisions and refuse to correct them. Attempts to contact their legal department while their actions harm the reputations of small agencies went unanswered. This behavior is extremely disappointing, and the community should be made aware of such practices.

Frequently Asked Questions about Webroot

What is Webroot's Revenue?
Webroot generates approximately $271M in annual revenue. With 947 employees, that's $285,600 per employee.
What does Webroot do?
Webroot delivers multi-vector protection for endpoints and networks and threat intelligence services to protect businesses and individuals in a connected world.
How fast is Webroot growing?
Webroot has grown by 69.3% in the last 6 months according to traffic data.
How do people interact with Webroot?
When visiting Webroot, visitors view an average of 2.2 pages per visit, and spend around 5:49 on the site, and the bounce rate is 71.9%.
How do people find Webroot?
634.9K people (61%) visit Webroot directly. 286.0K (28%) find them through organic search. 112.6K (11%) come through paid advertising.
Who uses Webroot?
Webroot's top market is United States with 921.3K visitors (89.1%). Algeria is 2nd with 21.7K (2.1%). United Kingdom is 3rd with 18.0K (1.7%).
What technologies does Webroot use?
Webroot uses 12 technologies across their website including Fonts, Programming Languages, Privacy & Consent. Key technologies include Font Awesome, Google Fonts, PHP, OneTrust.
Who are Webroot's competitors?
Webroot's main competitors include Bitdefender, Eset, Sophos, Kaspersky, McAfee. These companies operate in similar markets and compete for the same customer base.
What do customers think of Webroot?
Webroot has a Trustpilot score of 2.6 out of 5 (2 stars) based on 880 customer reviews.

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About webroot.com

Webroot delivers multi-vector protection for endpoints and networks and threat intelligence services to protect businesses and individuals in a connected world.

Company Overview

webroot.com
Website
computers_electronics_and_technology
Industry
#49,638
Global Rank
1.2M
Monthly Visitors
12
Technologies
25+
Employees

webroot.com Key Pages

Contact webroot.com

Technology Stack

webroot.com uses 12 technologies across their website including Font Awesome, Google Fonts, PHP, OneTrust, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

Privacy & Consent

OneTrust

Analytics & Marketing

Google Tag Manager, Google Analytics

Web Standards

PWA

UI Libraries

DaisyUI

Traffic & Audience

1.2M
Monthly Visits
55%
Bounce Rate
2.5
Pages/Visit
1:55
Avg. Duration

webroot.com receives approximately 1.2M monthly visitors and ranks #49,638 globally. The website has a bounce rate of 55% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:55 on the site.

The majority of webroot.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is webroot.com?
Webroot delivers multi-vector protection for endpoints and networks and threat intelligence services to protect businesses and individuals in a connected world.
What technologies does webroot.com use?
webroot.com uses 12 technologies including Font Awesome, Google Fonts, PHP, and 6 more. View the full tech stack analysis above.
How do I contact webroot.com?
You can contact webroot.com through their contact page.
What are webroot.com's social media accounts?
webroot.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is webroot.com hiring?
Check webroot.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is webroot.com?
webroot.com receives approximately 1.2M monthly visitors and ranks #49,638 globally. Traffic is growing by 30.0% month-over-month.

Related Searches

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This page provides publicly available information about webroot.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit webroot.com directly at https://webroot.com.