wheel.me
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Wheel.me: The Invisible Robot Revolution
How a Norwegian startup is quietly automating factories with autonomous mobile robots.
While the world obsesses over humanoid robots, Wheel.me is solving the immediate, unglamorous problem of moving physical goods autonomously. They aren't building general-purpose AI; they are building the nervous system for industrial mobility, turning any cart into a self-driving robot.
"The future of automation isn't replacing humans; it's removing the friction of moving things around them."
The Invisible Infrastructure
Wheel.me operates in the 'Physical Internet' space. With 90 employees generating $12.6M in revenue, they boast a productivity ratio of ~$140k per employee. This isn't a consumer app burning cash; it's a lean B2B machine. Their stack relies on AWS CloudFront and Cloudflare, ensuring low-latency control for fleets of robots where milliseconds dictate safety.
The 'Platform' Play
Unlike competitors selling proprietary carts, Wheel.me decouples the drive unit from the vehicle. This is their wedge: you don't buy a new cart; you upgrade your existing infrastructure. It’s the 'Android of mobile automation'—an open platform where the robot is just a wheel. This approach drastically lowers the barrier to entry for mid-sized manufacturers.
- Decoupled Hardware: Turns any standard cart into an AMR (Autonomous Mobile Robot).
- Safety First: Explicitly markets 'automation robots and people work safely alongside each other'—a critical selling point for risk-averse factories.
- Global Ambition: With a Managing Director for the US and strong Nordic roots, they are bridging European engineering with American scale.
Their traffic data reveals a focused, intent-driven audience. With 4,635 monthly visits, the volume is low, but the quality is high. 34% of traffic is direct—meaning engineers and operations managers are typing 'wheel.me' directly into their browsers. This is the hallmark of a brand penetrating the consideration set of serious industrial buyers, not casual browsers.
The Quiet Giant of AMRs
Wheel.me isn't chasing hype cycles; they are building the foundational layer of the smart factory, one wheel at a time.
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About wheel.me
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Technology Stack
wheel.me uses 18 technologies across their website including Vimeo, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Vimeo
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
wheel.me receives approximately 4.6K monthly visitors and ranks #4,156,205 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:06 on the site.
The majority of wheel.me's traffic comes from undefined, undefined, .
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This page provides publicly available information about wheel.me. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wheel.me directly at https://wheel.me.