wildbrain.com
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WildBrain: The Quiet Giant of Kids' Entertainment
A deep dive into the $310M powerhouse behind Peanuts and Teletubbies
In an industry obsessed with viral hits and algorithmic content, WildBrain operates on a different frequency entirely. They don't chase trends—they own timeless childhood icons.
"WildBrain isn't in the content business—they're in the childhood memory business."
The Ownership Paradox
With 1,081 employees generating $310M in revenue, WildBrain achieves $287K revenue per employee—a remarkably high ratio for a creative company. This efficiency stems from their asset-light model: they don't just produce content; they own the IP rights to generations of childhood memories. Peanuts alone represents a 70-year legacy that transcends platforms and trends.
The Traffic Mystery
Here's what's fascinating: WildBrain's 72K monthly visits seem modest for a global entertainment leader. But this reveals their true business model. They're not a direct-to-consumer media company—they're a B2B licensing and distribution powerhouse. The 45% organic traffic comes from parents and professionals searching for their iconic brands, not casual browsers. The 42% direct traffic represents industry partners and licensees who know exactly where to go.
The brand search data tells the real story: 'wildbrain' (7,130 monthly searches) dwarfs any single franchise query. This isn't a company struggling for visibility—it's a holding company whose brand equity is so strong it eclipses its individual properties in search volume. The fact that 'peanuts worldwide careers' appears in their top keywords suggests they're a destination for talent, not just content.
- IP-first strategy: Own, don't just license timeless children's properties
- B2B model: Revenue flows from partnerships, not direct consumer monetization
- High efficiency: $287K revenue per employee in a creative industry
- Search moat: Brand searches outpace franchise queries 10:1
The Anti-Startup Playbook
While everyone chases growth hacking, WildBrain plays a 70-year game of legacy ownership. Their secret isn't innovation—it's immortality.
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WildBrain
A global leader in kids’ and family entertainment, WildBrain is home to such franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba! and more.
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About wildbrain.com
A global leader in kids’ and family entertainment, WildBrain is home to such franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba! and more.
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wildbrain.com uses 18 technologies across their website including Vimeo, Font Awesome, HSTS, and more.
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Vimeo
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HSTS
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Wix
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Traffic & Audience
wildbrain.com receives approximately 72.6K monthly visitors and ranks #466,123 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:27 on the site.
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