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Wint: The $34M Machine Killing Swedish Accounting
How one company built a full-stack finance engine that makes traditional firms obsolete
While traditional accounting firms still chase invoices by email, Wint has built a $34.4M machine that automates the entire financial stack. This isn't just software—it's a hostile takeover of the Swedish accounting industry.
"Wint isn't competing with accounting software—they're replacing the entire accounting department."
The 99.5% Swedish Moat
Traffic data reveals Wint's brutal focus: 99.5% of visitors come from Sweden. This isn't a bug—it's a feature. While competitors chase global markets, Wint dominates locally with surgical precision. Their 191K monthly visitors represent a concentrated army of Swedish entrepreneurs who've abandoned traditional firms for Wint's automated promise.
The Direct Traffic Power Play
With 70% direct traffic, Wint has achieved what most SaaS companies dream of: brand dominance. These aren't random clicks from Google ads—these are entrepreneurs typing 'wint.se' directly into their browser. It's the signature of a product that's become infrastructure. Their 27% organic search is pure upside, not survival fuel.
The keyword strategy reveals their attack vector. While competitors fight for generic 'accounting software,' Wint owns intent-heavy phrases like 'planera lön 2025 wint' and 'helt digital redovisningsbyrå.' They're not selling tools—they're selling outcomes. The 405 Trustpilot reviews at 4.8 stars suggest they're delivering on that promise.
- Full-stack replacement: Kills both accounting software AND the human firm
- 192-person team: Not a startup, a scaling machine
- 4.8/5 rating: Trustpilot validation at scale
- Direct traffic dominance: 70% don't need to search—they know where to go
Wint isn't building accounting software—they're building the last accounting firm Sweden will ever need.
At $34.4M revenue with 192 employees, they're already the scale that traditional firms fear. The question isn't whether they'll expand—it's whether traditional accounting can survive their focus.
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Meta Tags
Enklare företagande med automatiserad bokföring | Wint
Wint är en automatiserad helhetstjänst som ersätter både ditt bokföringssystem och din redovisningsbyrå - så att du kan fokusera på roligare saker.
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Reviews (9)
Business handling made easy
Salaries, purchases, bills and taxes easily handled with Wint so I can just focus on my work.
Hej Gunnar, Tack för din fina feedback! Hälsningar från oss på Wint!
Very satisfied with their service
They handle everything and proactively help me fix some mistakes with receipts, invoicing and payments. Very satisfied with their service.
Thank you so much for your kind words! Best, team Wint
I have used Bokio
I have used Bokio, Fortnox and the other programs. But when I got the demo of Wint in 2020 it was a big change for me and my business. I put less hours into bookkeeping and all the numbers are up to date every morning. I can also ask questions and get answers under 24 hours.
So great to hear, thank you for sharing! 🙌 We’re really happy that Wint has made such a difference for you and your business. Keeping everything up to date and saving you time is exactly what we’re here for. It’s amazing to know that you can focus more on what really matters — while we take care of the numbers. Best, Team Wint
Good App and a very helpful team!
Good App and a very helpful team!
Thank you, Simon! We appreciate it!
ease of use excellent support
Efficient, easy to use software solution backed upwith a capable and friendly support staff. As a new business owner wint haid made bookkeeping a trivial admin exercise rather than an insurmountable headache. Wholly recommend for small business.
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About wint.se
Wint är en automatiserad helhetstjänst som ersätter både ditt bokföringssystem och din redovisningsbyrå - så att du kan fokusera på roligare saker.
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Technology Stack
wint.se uses 32 technologies across their website including Vimeo, Font Awesome, Google Fonts, HSTS, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Contentful, Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
wint.se receives approximately 191.3K monthly visitors and ranks #143,779 globally. The website has a bounce rate of 37% with visitors viewing an average of 8.2 pages per visit. Users spend an average of 7:37 on the site.
The majority of wint.se's traffic comes from undefined, undefined, .
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This page provides publicly available information about wint.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wint.se directly at https://wint.se.