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Double: The $31M Bet on AI-Powered Executive Support
How a 199-person startup is redefining the virtual assistant market for busy executives.
The virtual assistant industry is notoriously fragmented and low-quality. Double is betting $31.7M in revenue that executives will pay a premium for a US-based, highly-vetted assistant who actually understands their business. They're not just selling time back; they're selling operational leverage.
"Double isn't competing on price; they're competing on intelligence. In a race to the bottom, they're racing to the top."
The Growth Engine
With 12,568 monthly visits and 46% direct traffic, Double has built strong brand recall. Their top keyword 'double' commands 42,090 monthly searches, but the real signal is 'double assistant ceo' (90 searches). This isn't generic VA traffic—this is high-intent executive search. They're capturing the exact niche they serve.
The Target Profile
Their customer is a busy founder or executive who has outgrown basic task delegation. They don't want a freelancer from Upwork; they want a strategic partner. The 199-person team size suggests a focus on quality over scale—likely maintaining a tight ratio of assistants to clients to ensure performance.
The tech stack tells a story of conversion optimization: Hotjar for behavior, Facebook Pixel and LinkedIn Insight Tag for retargeting, and Microsoft Ads for capturing enterprise searchers. This is a sophisticated growth machine targeting high-LTV customers, not transactional users.
- US-based talent pool creates trust and timezone alignment
- Vetting process positions them as premium, not commodity
- Multi-channel acquisition (organic + paid + direct) shows maturity
- 3.2 Trustpilot rating is concerning for a service business
The Bottom Line
Double is building a defensible, high-margin business by targeting the exact intersection of AI automation and human expertise. The question isn't if they'll scale—it's how fast they can train their assistants to match the complexity of their clients' needs.
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Remote assistants for busy executives - Double
A virtual assistant who understands your business. Double matches you with a highly vetted, US-based assistant for operations, marketing, and admin support. Get matched and onboarded in days and delegate smart with real expertise.
Remote assistants for busy executives
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Tried them, not great
Tried them, wasn't impressed. I thought they were a bit of a rip-off. Though, at least they were responsive.
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About withdouble.com
A virtual assistant who understands your business. Double matches you with a highly vetted, US-based assistant for operations, marketing, and admin support. Get matched and onboarded in days and delegate smart with real expertise.
Company Overview
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Technology Stack
withdouble.com uses 19 technologies across their website including Sentry, Cloudflare, HubSpot, and more.
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Analytics & Marketing
Clarity, Segment, Hotjar, Google Tag Manager +1 more
Web Standards
Twitter Cards, PWA
Traffic & Audience
withdouble.com receives approximately 12.6K monthly visitors and ranks #1,874,326 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:18 on the site.
The majority of withdouble.com's traffic comes from undefined, undefined, .
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