work.ua
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Work.ua: The Unrivaled King of Ukrainian Jobs
With 9M+ monthly visits, this isn't just a job board—it's the national infrastructure for employment.
In a fragmented digital landscape, Work.ua isn't just competing—it's dominating. Controlling over 90% of its traffic from its home country, it functions less like a startup and more like a public utility for the Ukrainian workforce.
"With 53% direct traffic and 42% organic search, Work.ua has achieved the holy grail of product-market fit: they don't need to buy their users. The users are already there."
The SEO Moat
Work.ua commands 5.5 million backlinks—more than many global tech giants. Their organic strategy is a masterclass in localization. When a Ukrainian searches for a job, they don't search for 'jobs in Kyiv'; they type 'ворк юа' (94K monthly searches) directly into the browser. This brand dominance creates an insurmountable competitive barrier.
The Trust Paradox
Here lies the contradiction: despite being the #1 platform with massive scale, their Trustpilot rating sits at a dismal 2.4/5 from only 6 reviews. This suggests a classic 'platform dilemma'—high volume creates friction for both sides. For founders, this signals an opportunity: Work.ua owns the market, but user experience is likely the weak link waiting for a disruptor.
Technically, Work.ua is a hybrid beast. They leverage jQuery and Bootstrap for stability, but interestingly, they've adopted PWA (Progressive Web App) technology. This is a smart move for a mobile-first market like Ukraine, allowing them to bypass app store friction while delivering app-like experiences. Their tech stack suggests a team that prioritizes reliability over bleeding-edge innovation.
- Revenue ($18.3M) suggests a premium monetization model, likely charging employers heavily for visibility
- Traffic dominance is absolute—they own the Ukrainian job search conversation
- Social presence is active across TikTok, LinkedIn, and Instagram, signaling modern brand awareness
- The lack of funding data implies they are bootstrapped or profitable, giving them strategic freedom
The Fortress Strategy
Work.ua isn't trying to be global. It's building an unassailable fortress in Ukraine. For investors, this is a high-cash-flow, low-growth play. For competitors, it's a warning: you can't out-SEO a brand that has become a verb.
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5 keywordsHow is Work's SEO?
Open Graph Image
https://st.work.ua/i/og/workua-logo.png
Meta Tags
Work.ua — сервіс пошуку роботи №1 в Україні
Найбільший в Україні сервіс пошуку роботи і співробітників. Більше 90 000 вакансій і кандидатів. Зручний пошук, можливість публікувати резюме, поради з працевлаштування.
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@workuamedia
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Reviews (4)
Probably one of the best job-finding…
Probably one of the best job-finding services in Ukraine 5/5! Nothing else to say
They are good yes
They are good yes, problem is that you really need to have something to offer to them, something more I would say, do you see my point here ? There are not that good conditions for living in Ukraine right now so it's not that a problem with website more like country.
Strange news provision
Strange news provision
Politicized website
Politicized website. Releases private information of the previously Ukro-president, now parliament member Porosheno political opponents. Just think, if these people capable of releasing private information on certain people today (probably for $) they can sell your info tomorrow.... Stay away!
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About work.ua
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Technology Stack
work.ua uses 17 technologies across their website including Sentry, PHP, Cloudflare, and more.
Error Tracking
Sentry
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, TikTok Pixel, Google Ads +1 more
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
Traffic & Audience
work.ua receives approximately 9.2M monthly visitors and ranks #4,539 globally. The website has a bounce rate of 33% with visitors viewing an average of 7.6 pages per visit. Users spend an average of 6:16 on the site.
The majority of work.ua's traffic comes from undefined, undefined, .
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This page provides publicly available information about work.ua. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit work.ua directly at https://work.ua.