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Xendit: The Infrastructure Powerhouse
How a Jakarta-based startup became the backbone of Southeast Asian payments.
While global giants like Stripe and Adyen battle for dominance in the West, Xendit is quietly building the financial rails for 80% of Indonesia's digital economy. It’s not just a payment gateway; it’s the infrastructure layer for the world's fastest-growing digital market.
"Xendit isn't chasing the next billion users; they are building the bank account for the next billion entrepreneurs."
The SEA Bridge Builder
Xendit’s dominance isn't accidental; it's architectural. With a global rank of #8,758 and over 131,985 backlinks, they have established themselves as the default entry point for global businesses entering Southeast Asia. Their strategy is hyper-localized—supporting everything from Indonesia's complex banking ecosystem to the Philippines' mobile-first landscape—allowing them to capture a staggering 53.8% of their traffic from their core markets.
The Growth Trajectory
With 43% direct traffic, Xendit enjoys a level of brand loyalty that usually takes decades to build. This isn't just traffic; it's retention. Their 7.3M monthly visits indicate that once a business integrates Xendit, it becomes a permanent fixture in their stack. The 18% organic search traffic suggests they are winning the discovery war against legacy providers.
The company's leadership—led by Moses Lo and Juan Gonzalez—has navigated the complex regulatory waters of Southeast Asia with surgical precision. By offering a unified API that handles everything from recurring billing to virtual accounts, Xendit removes the technical debt that usually plagues cross-border expansion. They aren't selling software; they are selling speed to market.
- Hyper-local integration: Deep support for local banks, e-wallets, and cash networks across 6 countries.
- Developer-first approach: Their documentation (docs.xendit.co) is robust, fueling high retention among technical founders.
- Beyond payments: They’ve evolved from a gateway to a full financial infrastructure suite, including lending and disbursement.
The Verdict: Essential Infrastructure
For any founder looking at Southeast Asia or Latin America, Xendit isn't an option; it's a prerequisite for success.
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5 keywordsHow is Xendit's SEO?
Open Graph Image
https://www.xendit.co/wp-content/uploads/2024/01/Logo-Xendit.png
Meta Tags
Best Payment Gateway in Indonesia, Philippines and SEA | Xendit
Xendit is the best and most secure online payment gateway in the SEA, helping your business accept and send local & international payments.
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xendit.co
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Reviews (5)
Incompetent employees
Incompetent employees! No proper account governance! Deactivating services without any notice! All they do is get your data!
Tried to make a payment for goods with…
Tried to make a payment for goods with a Xendit "invoice" sent to me by the seller as I use an International Visa Card for purchases whilst living in the Philippines. When it came to verifying my card it was flagged as being a fraudulent site by my bank (card provider) and would not proceed. After talking to my bank (at cost to me for having to call IDD) they stated that there are a lot of major banking institutions that do NOT allow Xendit payments due to fraudulent activity. Had finally resort to bank transfer to complete the purchase. TL;DR - Xendit flags as "Fraudulent" with some banks.
A dysfunctional disaster.
A disaster, their product has serious glitches, and their customer service is totally dysfunctional. We joined Xendit early on, during their inception, and contributed to their development. We lost large sums of money from credit card fraud, though we persisted, perhaps foolishly. We now have a serious glitch with their payment system, which means we cannot process online payments, and again we are losing large sums of money. Their customer service is totally useless, you end up on an endless track of "we'll respond shortly" - we have been waiting more than 24 hours, we've had only automated responses, and no action to address the glitch. We have the benefit of having a contact in Xendit, outside of customer service, but even they have been able to do nothing. BE AWARE, Xendit is a disaster and will most likely have a serious negative impact on business.
Horrible product
Horrible product, and even worse service. Imagine launching a business and not being able to process payments and serve your customers because your chose vendor doesn't serve you.
Robot Customer Support
I applied for merchant activation but it was rejected without a specific reason, I tried to contact them via chat, email and phone number to ask why but all of their contacts answered by robot with template answers, my legal documents that I had uploaded for activation could not be deleted and still stay there so they were vulnerable to misuse it.
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About xendit.co
Xendit is the best and most secure online payment gateway in the SEA, helping your business accept and send local & international payments.
Company Overview
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Technology Stack
xendit.co uses 25 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
Security
HSTS
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PHP
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
Cloudflare
Traffic & Audience
xendit.co receives approximately 7.4M monthly visitors and ranks #8,758 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:29 on the site.
The majority of xendit.co's traffic comes from undefined, undefined, .
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