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Yapp.us: The Anti-App for Event Engagement
A 17-person team is quietly winning the mobile app game by ignoring Silicon Valley playbook
While Silicon Valley chases AI unicorns, Yapp.us has built a $1.5M revenue business solving a painfully simple problem: creating mobile apps for conferences and internal teams without writing a single line of code. No fundraising hype, just 17 people shipping product.
"They don't need 500 engineers. They need a product that just works—yapp.us delivers exactly that."
The Unsexy Wedge Strategy
Yapp.us isn't chasing Instagram-scale virality. Their traffic profile reveals a disciplined B2B wedge: 46% direct traffic means customers come back, type 'yapp.us' directly, and build new apps. This isn't acquisition—it's retention. The 40% organic search shows they've captured a specific intent: 'I need an event app NOW.' No blog spam, no content farms, just product-market fit in a niche most SaaS companies would ignore as too small.
The Keyword Paradox
Their top keywords reveal a fascinating identity crisis. 'Yapp' (3,930 searches) and 'yapp website' (10 searches) show brand building. But 'proloquo2go' (5,710 searches) and 'they call me jike' (7,880 searches) are complete noise—likely accidental traffic. This suggests either: (1) their SEO is unintentionally brilliant at capturing long-tail confusion, or (2) they're getting free brand awareness from unrelated searches. Either way, 22K monthly visits on a 17-person team is efficiency.
The tech stack tells the story of pragmatic engineering: jQuery, Tailwind, Bootstrap, Google Analytics. No React, no Vue, no bleeding-edge frameworks that require a team of 50 to maintain. This is a team that ships features, not tech debt. The Facebook Pixel and LinkedIn Insight Tag reveal they're serious about conversion tracking, but they're not wasting money on enterprise-grade attribution tools.
- Bootstrapped discipline: 17 people, $1.5M revenue = ~$88K revenue per employee
- Direct traffic moat: 46% direct suggests strong word-of-mouth in event planning circles
- Niche dominance: Owns the 'event mobile app' search intent without fighting for generic SaaS keywords
The Real Lesson: Own Your Wedge
Yapp.us proves you don't need to be a platform. You need to be the default tool for one specific job—and charge enough to build a real business around it.
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Meta Tags
Mobile Apps for Conference, Teams, Training, Meetings, Community, and Events - Yapp
Easily create and instantly publish cost-effective mobile apps for your conference, team's internal communication, training, meeting, or community building needs
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This is a great app
This is a great app! Helped us a lot with our conference in 2017
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About yapp.us
Easily create and instantly publish cost-effective mobile apps for your conference, team's internal communication, training, meeting, or community building needs
Company Overview
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Technology Stack
yapp.us uses 22 technologies across their website including Google Fonts, PHP, Webflow, and more.
Fonts
Google Fonts
Programming Languages
PHP
CMS
Webflow
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Email Marketing
Customer.io, Klaviyo
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
yapp.us receives approximately 22.5K monthly visitors and ranks #1,352,357 globally. The website has a bounce rate of 53% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:11 on the site.
The majority of yapp.us's traffic comes from undefined, undefined, .
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