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Guidebook: The Unsung Hero of Event Tech
How a 89-person team built a $12.5M powerhouse in a noisy market
While everyone chases AI hype, Guidebook quietly dominates the unsexy world of event management. They've turned the chaos of conferences into a streamlined $12.5M business with just 89 employees. Here's why they're a masterclass in focused execution.
"They're not building the flashiest product—they're building the one that actually works when 10,000 attendees descend on a convention center."
The Infrastructure Play
Guidebook's tech stack reveals their philosophy: jQuery, Bootstrap, and Tailwind CSS. They're not chasing the latest frameworks—they're using battle-tested tools that work. This isn't a tech-first company; it's a reliability-first company. Their 65% direct traffic proves customers don't need to be sold—they just need the product to work.
The Traffic Paradox
Here's the anomaly: 74.6% of their traffic comes from 'undefined' countries. This screams either a data issue or a brilliant B2B strategy. They're likely powering white-label event apps where the end-user doesn't know Guidebook exists. That's not a bug—it's a feature. They're the infrastructure behind events, not the face.
The keyword data tells a revealing story. 'guidebook' gets 6,460 searches monthly—not huge, but loyal. The real gem? They rank for 'apple developer account' (139,980 monthly searches). They've positioned themselves as the bridge between complex Apple requirements and event organizers who just want their app live.
- Revenue per employee: $140K (excellent for B2B SaaS)
- 89K backlinks from 89 employees = 1,000 links per person
- 65% direct traffic means zero customer acquisition cost for repeat business
- Top keywords reveal they solve Apple's developer account complexity
The Quiet Giant
In a world of flashy startups, Guidebook proves that boring infrastructure businesses win. They're not building for the front page of TechCrunch—they're building for the operations manager who needs 10,000 apps to work flawlessly.
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Event Management Platform | Build An App, Manage Registration, Print Badges
Guidebook makes it easy to create branded mobile event apps that simplify planning and engage attendees. Book a demo today.
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About guidebook.com
Guidebook makes it easy to create branded mobile event apps that simplify planning and engage attendees. Book a demo today.
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Technology Stack
guidebook.com uses 22 technologies across their website including Google Fonts, HSTS, Sentry, and more.
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Google Fonts
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HSTS
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Sentry
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
guidebook.com receives approximately 158.5K monthly visitors and ranks #130,980 globally. The website has a bounce rate of 41% with visitors viewing an average of 14.2 pages per visit. Users spend an average of 2:18 on the site.
The majority of guidebook.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about guidebook.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit guidebook.com directly at https://guidebook.com.