zalora.com
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Zalora: Asia's Fashion Titan
A deep dive into the e-commerce giant's infrastructure, traffic, and surprising trust gap
In the crowded landscape of Southeast Asian e-commerce, Zalora doesn't just sell clothes; it sells the infrastructure of modern fashion. With a staggering $570M in revenue and a proprietary logistics network, this isn't a startup—it's the entrenched incumbent fighting to keep its crown.
"Zalora has mastered the art of the 'last mile' but is losing the battle for the 'first click' in user sentiment."
The Traffic Paradox
Zalora commands a massive backlink profile of 2.1 million, a testament to its SEO dominance and brand authority. However, the raw traffic numbers tell a more complex story. With 131,493 monthly visits, the conversion funnel is likely heavily weighted toward high-intent, direct navigation (45%). This suggests a loyal, repeat customer base that bypasses search engines entirely, relying on the brand's established reputation across the region.
The Trust Deficit
Here lies the critical vulnerability. Despite being a market leader with a massive footprint, Zalora suffers from a severe reputational disconnect. A Trustpilot rating of 1.3/5 based on 231 reviews paints a grim picture of customer satisfaction. For a company generating nearly $600M in revenue, this score indicates systemic issues in user experience, delivery, or support that threaten long-term retention.
The brand's keyword strategy reveals its dual identity. While 'Zalora' dominates with 159K monthly searches, the long-tail queries like 'Zalora Seller Center' and 'Zalora PH' highlight a maturing ecosystem. They aren't just a destination; they are a platform. The heavy reliance on Amazon Web Services (AWS) and CloudFront suggests a scalable, robust tech stack capable of handling regional spikes in demand, particularly during mega-sales events.
- Regional Monopoly: Dominating Southeast Asian fashion with localized infrastructure.
- Platform Play: 'Seller Center' keywords indicate a shift toward a marketplace model, not just retail.
- Tech Stability: AWS/CloudFront stack ensures high availability but offers little differentiation.
The Verdict: Scale vs. Sentiment
Zalora is an infrastructure giant with a customer satisfaction crisis.
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5 keywordsHow is Zalora's SEO?
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ZALORA - ASIA'S LEADING ONLINE FASHION DESTINATION
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Reviews (20)
Just another scam...
I order pj's for my girlfriend on December 5/25 hoping they would be at my place before Christmas, it said on the website it would only take a few days. Never came in. I dont know if they're making there clothes on the spot and shipping it by boat from China so I waited til the New Years. Never got it. Tried to call someone but theres no number to reach them. So I emailed them. Got 1 reply from Alex Brown which I heard is the founder just now. A week passes by and nothing as usual. This site needs to be shutdown and reviewed by a Canadian/American review board with members who aren't compromised or working with these same scammers. I lost 50$ but so what atleast now I will never buy anything off Facebook or any social media platform again.
No customer service
No customer service. Waaaaaay overdue deliveries ( been waiting 2 months, still no News about shipping). Warning, this is a chinease dropshipping website.
This company is a scam
This company is a scam. It as not supplied goods does not reply to emails, emails rejected. It writes it owns reviews.I have reported it to my bank and FSA/ FCA in America Do not buy anything!
Avoid
Avoid. Order not received, no refund.
DO NOT BUY FROM THIS COMPANY!!!
DO NOT BUY FROM THIS COMPANY!!!! I ordered a pajamas set a month ago and have not received it. They are also not responding to my emails. This is a SCAM!!!
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About zalora.com
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Technology Stack
zalora.com uses 4 technologies across their website including HSTS, Amazon Web Services, AWS CloudFront, Google Analytics.
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HSTS
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Amazon Web Services, AWS CloudFront
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Google Analytics
Traffic & Audience
zalora.com receives approximately 131.5K monthly visitors and ranks #280,127 globally. The website has a bounce rate of 58% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:41 on the site.
The majority of zalora.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about zalora.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zalora.com directly at https://zalora.com.