zbiotics.com
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ZBiotics: The $40M Bet on Engineering Your Gut
How 57 people are building the world's first genetically engineered probiotics—and getting 200K people to drink them.
In a market saturated with unproven wellness claims, ZBiotics is making a bold promise: a probiotic that actually does something measurable. Their flagship product, Pre-Alcohol, doesn't just claim to help with hangovers—it's engineered to break down acetaldehyde, the toxic byproduct of alcohol. And with $40.3M in funding, they're betting big that the future of health is literal, engineered biology.
"They're not selling supplements—they're selling a specific, engineered solution to a specific problem. That's why their direct traffic is nearly half their total."
The 200K Strong Tribe
ZBiotics' traffic breakdown reveals a fascinating pattern: 47% direct traffic vs. 37% organic search. This isn't a brand built on SEO tricks—it's built on word-of-mouth and repeat customers. When nearly half your traffic types your brand name directly into a browser, you've achieved something rare: genuine brand loyalty in the crowded health space. Their top keyword isn't even a product name—it's 'zbiotics' itself, searched 15,080 times monthly.
The $8.8M Reality Check
With $8.8M in revenue and 57 employees, ZBiotics is generating approximately $154K per employee. That's a lean, focused operation for a biotech company. But here's the provocative part: they're spending heavily on R&D (John Oliver leads it) while maintaining a direct-to-consumer model. Their Trustpilot rating of 3.2/5 with only 8 reviews suggests they're either early in their customer acquisition journey or deliberately avoiding the review economy that plagues other wellness brands.
What makes ZBiotics unique isn't just the genetic engineering—it's the specificity. They're not selling a general 'gut health' supplement. They're selling Pre-Alcohol for drinking nights and Sugar-to-Fiber for dessert indulgence. This is precision targeting at the molecular level, and it's working. Their 70.9% traffic concentration in a single 'undefined' country (likely the US) shows they're dominating a single market before expanding globally.
- First-mover advantage in genetically engineered probiotics with patent protection
- Direct-to-consumer model bypassing traditional supplement retail markups
- Specific, measurable claims (acetaldehyde breakdown) vs. vague wellness promises
- Lean team (57 people) generating $8.8M in revenue
- Strong direct traffic indicates genuine product-market fit
The Biohacking Playbook That Actually Works
ZBiotics proves that in a market of snake oil, specificity and science win. They're not just selling probiotics—they're selling engineered solutions to modern problems, and 200K monthly customers are buying it.
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ZBiotics | Genetically Engineered Probiotics People Love
Creators of the world's first genetically engineered probiotics. Try Pre-Alcohol to break down acetaldehyde or Sugar-to-Fiber to turn sugar into fiber.
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Reviews (8)
ZBiotics is excellent-London Pub Crawl
ZBiotics is excellent. I am a casual and light drinker, 2 drinks and that’s usually it for me. On our first night in London we had a pub crawl planned, and I didn’t want to start vacation hungover. So I took zbiotics ahead of time. My mouth was a little dry the next morning, but I was completely unaffected by the drinking the night before. A fantastic product that worked exactly like they said it would 👍 *also I have a sensitive stomach, zibotics did not upset my stomach in anyway.
Give them a try, you will not regret it
I first saw ads for probiotics and pre-alcohol potions that were backed by science. I was super skeptical, but I decided to give it a try. I was blown away! It really does work, makes a night out fun, and doesn’t ruin your day. This is great for adults who want to have fun, especially older adults who aren’t used to going out all the time. Their customer service is amazing, and I can’t wait to share my product with my friends and have them try it. Zack and their customer service team are awesome product representatives.
Zbiotics works for me as advertised
Zbiotics works for me as advertised. I only use on rare occasions when I plan on having more than a couple of drinks that way I don’t miss my morning workout. No hype, no bull. They claim it will work for most people. There is a lot of negative misinformation from people who are not qualified biochemists or microbiologists posted. Everyone is an expert lol. Try it for yourself.
Great Product—Great Protection
I've taken ZBiotics more than 10 times now over a few months. I've found taking an hour prior to drinking stops any bad effects and appears to neutralize acetaldehyde regardless of amount. I believe, knowing too early for clinical data, ZBiotics is a wise precaution for general health and to protect organs, and after many months I believe is effective at stopping ALD progression. Just sharing experience, it seems from reviews others have observed similar general effect. I also eat very healthy and take high-quality modern supplements, more so when needed.
Simply did nothing for me or my wife
Simply did nothing for me or my wife. Went out had 3 drinks no changes whatsoever. Save your money!
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About zbiotics.com
Creators of the world's first genetically engineered probiotics. Try Pre-Alcohol to break down acetaldehyde or Sugar-to-Fiber to turn sugar into fiber.
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zbiotics.com uses 37 technologies across their website including Vimeo, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
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Vimeo
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Font Awesome, Google Fonts
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hCaptcha, HSTS, reCAPTCHA
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Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
zbiotics.com receives approximately 206.4K monthly visitors and ranks #178,176 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:18 on the site.
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