In an era where privacy regulations are tightening and consumer trust is fragile, Zenus AI is betting that the future of event analytics isn't about collecting more data—it's about collecting the right data, the right way. They aren't just counting heads; they're measuring sentiment, demographics, and impressions via smart cameras that process data locally, ensuring no raw footage ever leaves the device.

"Privacy by design isn't a feature; it's the product. Zenus proves you can measure human emotion without surveillance."

The tech stack reveals a pragmatic approach: Cloudflare for security, AWS for scalability, and Tailwind CSS for rapid frontend development. They aren't reinventing the wheel; they are assembling standard tools to deliver a specialized, high-value service. The missing funding data suggests they are bootstrapped or operating on revenue, which aligns with their low-burn, high-margin SaaS model.

• Edge Computing Focus: All processing happens on-device, eliminating latency and privacy risks.
• Event Vertical Dominance: Deep integration with trade shows and conferences (e.g., the '16/16 booth renewals' case study).
• Retail Expansion: Diversifying into CPG product launches to reduce dependency on the events industry.