In a market dominated by legacy brokers and bureaucratic nightmares, Zizzl.com emerges as a surgical strike against healthcare benefits complexity. They aren't selling insurance; they are selling a compliance-first, budget-friendly ICHRA (Individual Coverage Health Reimbursement Arrangement) infrastructure to small and mid-sized employers.

"Zizzl isn't chasing vanity traffic; they are building a backend engine for HR that prioritizes compliance over clicks."

The lack of public traffic data is telling. Unlike VC-backed startups burning millions on ads, Zizzl appears to be operating with a disciplined, possibly bootstrapped or quietly funded strategy. Their careers page is hosted on Entertime Online, indicating a focus on structured, enterprise-grade recruitment rather than viral growth. They are playing the long game in the B2B HR space, where trust and compliance outweigh flashiness.

• Niche Dominance: Focusing solely on ICHRA avoids the crowded small-group market.
• Lean Economics: $118k revenue per employee suggests high operational efficiency.
• Tech-Forward: Utilizing PWAs and modern CSS frameworks ensures low latency and high user satisfaction.
• Stealth Growth: Zero organic traffic implies a high-touch, outbound sales model.