In the crowded mobile analytics space, Appsee promised to show you exactly how users interacted with your app—heatmaps, session recordings, and touch analytics. They raised $3M, hired 11 people, and then... silence. This is the story of a startup that became a digital ghost.

"When a SaaS company with $3M in funding has zero detectable web traffic, it's not flying under the radar—it's been grounded."

The complete absence of web traffic data is the most telling metric. Even defunct startups usually have some residual SEO footprint. Appsee's ghost status suggests either a deliberate takedown (acquihire without IP transfer) or a shutdown so quiet it left no digital footprint. For founders and investors, this is a cautionary tale about niche positioning in a market dominated by platform players.

• Product-market fit was elusive in a crowded mobile analytics space
• The feature set (session replay, heatmaps) became commoditized by larger platforms
• No clear acquisition path or strategic exit resulted in a silent disappearance