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Backstage: The 100-Year-Old Platform in a TikTok World
How a legacy casting platform commands $164M revenue with a 1.9-star rating
In an industry obsessed with viral moments and instant fame, Backstage operates on a different clock—100 years of casting calls and auditions. With 4.1M monthly visitors and $164.5M in revenue, it's the entrenched infrastructure of the entertainment industry, but cracks are showing in its century-old foundation.
"Backstage isn't just a platform—it's the operating system for a $100B+ industry, built on trust that's now cracking under user pressure."
The Traffic Paradox
With 71.6% of traffic from undefined (likely the US) and nearly equal splits between organic (49%) and direct (46%) traffic, Backstage demonstrates remarkable brand authority. Yet this is where the paradox begins: the search term 'backstage' alone drives 112,930 monthly searches—more than most competitors' entire keyword portfolios. This isn't growth; it's gravitational pull. The platform has become so synonymous with casting that it doesn't need to compete for attention—it simply owns the category.
The Trust Deficit
Here's the brutal truth: a 1.9-star rating on 84 Trustpilot reviews isn't a bug—it's a feature of a platform trapped between legacy expectations and modern user experience demands. The 632 employees and $164.5M revenue suggest scale, but the rating reveals a fundamental disconnect. While Backstage monetizes access to casting calls, the user experience appears to be stuck in an era where transaction volume mattered more than satisfaction. For founders, this is a masterclass in market dominance without user love.
The tech stack tells its own story. jQuery, Bootstrap, and Ant Design—technologies that peaked in 2015—sit alongside modern tools like Tailwind CSS and DaisyUI. This isn't a tech stack; it's a digital archaeological dig. The platform is literally built in layers, reflecting a company that has grown through acquisition and iteration rather than reinvention. For product leaders, this represents the ultimate technical debt challenge: how do you modernize a platform that generates $164M while millions of actors depend on daily access?
- Market Monopoly: Owns the casting vocabulary—'backstage' drives 112K+ monthly searches
- Traffic Quality: 46% direct traffic indicates a captive audience, not casual visitors
- Revenue Reality: $164.5M from 4.1M monthly visits = ~$40 per visitor annually
- Search Dominance: Outperforms 'casting networks' (41K searches) by 3x on brand alone
The Platform Paradox
Backstage proves that in network-effect businesses, infrastructure moats can outweigh user satisfaction—if you're old enough. But in an era where TikTok can launch a star overnight, the question isn't whether Backstage will survive, but whether the industry it built will remember to evolve with it.
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Find and apply to over 10,000+ casting calls, auditions and roles on Backstage, the most trusted platform for actors and models. Start and get cast today!
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Reviews (20)
I recently signed up with backstage on…
I recently signed up with backstage on behalf of my granddaughter. I received a text from a gentleman who claims he was from a famous photography company and they were doing a huge photo shoot for six models for Puma / Amazon. He said he was going to mail a check for me to cover the cost for the hair stylist and other things. He stated that he got my information from backstage. Two days later, I got a check in the mail that was for 5,000. He claims he was only going to send a small amount to cover the above charges. I knew this was a scam. However, I am very naive in this business. I called backstage and gave them the circumstances. I received an email from Stephanie who not only said this was a scam but also gave me some really excellent pointers on what to watch out for with photographers who right now are big in the scamming business. Especially for models. I'm sure a lot of you are not naive in this business but I wanted to reach out to backstage and especially to Stephanie, not only for the quick response but for an in-depth email on some pointers on what to look out for. Stephanie thank you, on behalf of my 5-year-old granddaughter. Stephanie is definitely a keeper.
Actors are reliable and always…
Actors are reliable and always professional.
I got an acting role from it and…
I got an acting role from it and cancelled my subscription straight away and the process was smooth.
Customer of 2 years
I had been a Backstage customer for 2 years and recently canceled only because it was not right for me. There was a mistake with the cancellation and I was charged full price for a subscription I did not need. Backstage refunded me without question. They've always taken great care and have a great platform IF USED PROPERLY. Most people do not use it properly, thus the bad reviews. Thank you backstage!!
Hit and miss...
Honestly there are positives and negatives. They're easy to use, don't cost the inordinate amount like VDC of V123 but the last year that has gone by they post a lot less work for voice actors and actors. They should vet more.
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About backstage.com
Find and apply to over 10,000+ casting calls, auditions and roles on Backstage, the most trusted platform for actors and models. Start and get cast today!
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backstage.com uses 27 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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backstage.com receives approximately 4.1M monthly visitors and ranks #11,329 globally. The website has a bounce rate of 46% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 3:26 on the site.
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