biotrack.com
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BioTrack: The Invisible Backbone of Cannabis Retail
How a 62-person team powers the regulated cannabis supply chain
While consumers focus on flashy dispensary brands, the real power lies in the invisible software stack. BioTrack isn't just another SaaS—it's the regulatory nervous system for the cannabis industry, managing everything from seed to sale in one of the world's most complex regulatory environments.
"In an industry where compliance failures mean license revocation, BioTrack sells peace of mind wrapped in software."
The Compliance Moat
The 55% direct traffic is telling. These aren't casual browsers—they're returning operators and budtenders logging into a mission-critical system daily. With 29% organic search, they're capturing the exact keywords dispensaries need: 'biotrack login oregon' and 'biotrack mississippi' show they're winning state-by-state compliance battles. This isn't viral growth; it's regulatory lock-in.
The 62-Person Powerhouse
At $8.1M revenue with just 62 employees, BioTrack achieves $130k ARR per employee—lean for B2B SaaS but impressive for regulated tech. Their leadership team (Terrell, McKinney, Smeryage, Afaneh) balances deep cannabis expertise with data science rigor. They're not building for scale; they're building for survival in an industry where yesterday's features become today's legal requirements.
The tech stack reveals their priorities: WordPress for marketing (pragmatic, not cutting-edge), Cloudflare for security, and Tailwind/Bootstrap for rapid UI iteration. Vimeo integration suggests video training for complex workflows. They're not chasing shiny tech—they're solving for uptime and compliance.
- Seed-to-sale tracking means they own the entire supply chain data flow
- State-specific logins (Oregon, Mississippi) show regulatory fragmentation expertise
- 55% direct traffic proves product stickiness in a high-churn industry
- Low global rank (#3.8M) confirms they're hyper-focused on US cannabis markets
The Unsexy Infrastructure Play
While cannabis startups chase hype, BioTrack builds the regulated backbone that keeps the industry alive. Their $8.1M isn't just revenue—it's survival tax from an industry that can't afford to fail.
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Seed to Sale Cannabis Software | BioTrack
BioTrack is the best Seed-to-Sale inventory management and Dispensary Point-of-Sale software designed specifically for the cannabis industry.
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About biotrack.com
BioTrack is the best Seed-to-Sale inventory management and Dispensary Point-of-Sale software designed specifically for the cannabis industry.
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biotrack.com uses 10 technologies across their website including Vimeo, PHP, WordPress, and more.
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biotrack.com receives approximately 4.8K monthly visitors and ranks #3,876,092 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:14 on the site.
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