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BubbleUp: The $5M Boutique Agency Playbook
How a 45-person Houston/Nashville firm carves a niche in arts & entertainment marketing
In a world drowning in digital noise, BubbleUp operates as a scalpel, not a sledgehammer. This isn't a sprawling holding company; it's a focused, 45-person powerhouse specializing in the high-velocity world of arts and entertainment.
"BubbleUp proves that in the agency world, deep vertical expertise beats broad, generic services every time."
The Niche Play
While most agencies chase everything from B2B SaaS to e-commerce, BubbleUp has doubled down on arts and entertainment. Their keyword data reveals the strategy: they rank for hyper-specific terms like 'Ariana Grande eternal sunshine tour logo' and 'Lady Gaga Mayhem Ball.' This isn't accidental SEO—it's a deliberate positioning to capture high-intent, low-competition traffic that generalist agencies ignore.
The Traffic Paradox
Here's the counterintuitive insight: BubbleUp's traffic metrics seem modest (5,548 monthly visits), but the quality is elite. With 46% direct traffic—nearly matching their organic 32%—they've built a brand that people actively seek out. In the agency world, direct traffic is the ultimate trust signal. It means their 45-person team isn't just buying clicks; they're building relationships that drive repeat business and referrals.
The leadership team is a study in complementary strengths. Coleman Sisson (Chairman & CEO) anchors the vision, while Jim Collins (CTO) and Riley Sisson (VP Application Development) drive technical excellence. Brian Stewart (CMO) and Chuck Journee (VP Operations) round out a leadership bench that balances creative vision with operational rigor. This isn't a founder-led shop anymore; it's a professionally managed boutique.
- Tech stack reveals modern agility: Vite, Tailwind CSS, and GSAP show they're not stuck in legacy systems
- PWA implementation signals forward-thinking web development capabilities
- Presence of Zendesk suggests mature client service operations
- Social proof via LinkedIn (1,000+ followers) and Instagram builds credibility in visual industries
The Boutique Advantage
BubbleUp's $5.2M revenue at 45 people suggests ~$115K revenue per employee—healthy for a creative agency. They've found the sweet spot: big enough to deliver enterprise quality, small enough to stay agile and specialized. For founders building agencies, this is the blueprint: pick a lane, own it, and let quality compound over scale.
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Open Graph Image
https://www.bubbleup.net/assets/c31fc119/images/og_image.jpg
Meta Tags
Award-Winning Digital Marketing Agency
Full-Service Digital Marketing Agency - SEO, SEM, Demand Generation, Creative and Web Development in Houston, TX and Nashville, TN
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About bubbleup.com
Full-Service Digital Marketing Agency - SEO, SEM, Demand Generation, Creative and Web Development in Houston, TX and Nashville, TN
Company Overview
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Technology Stack
bubbleup.com uses 20 technologies across their website including Font Awesome, reCAPTCHA, Laravel, Ruby on Rails, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Backend Frameworks
Laravel, Ruby on Rails
CDN
cdnjs, jsDelivr
Cloud & Hosting
Amazon S3, Cloudflare
Customer Support
Zendesk
Traffic & Audience
bubbleup.com receives approximately 5.5K monthly visitors and ranks #2,332,141 globally. The website has a bounce rate of 25% with visitors viewing an average of 6.7 pages per visit. Users spend an average of 7:02 on the site.
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