checkout.com
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Checkout.com: The $1.8B Payment Giant
How a bootstrapped fintech scaled to $376M revenue by focusing on enterprise merchants
While Stripe dominates the startup world, Checkout.com quietly built a $376M revenue engine by targeting enterprise giants who need more than just a payment form. This is the story of how Guillaume Pousaz turned a bootstrap operation into a $1.8B valuation by solving the hardest problem in payments: acceptance.
"Checkout.com doesn't compete on price—they compete on acceptance rates that save enterprise merchants millions in lost revenue."
The Enterprise Focus
With only 4% organic search traffic, Checkout.com isn't chasing SMBs through SEO. Their 30% direct traffic share reveals a different strategy: they're targeting enterprise clients who already know who they are. When you're processing payments for giants like Pizza Hut, you don't need to rank for 'payment processor'—you need to close the deal.
The Acceptance Rate Moat
The real magic isn't in the $1.8B valuation—it's in the 1-2% acceptance rate improvements they deliver. For a merchant processing $1B annually, that's $10-20M in recovered revenue. This is why Checkout.com can charge premium pricing while still being cheaper than the alternative: failed transactions. They've built their entire stack around reducing declines, not just processing payments.
The traffic data tells a revealing story. Despite 14M monthly visits, organic search only drives 4% of traffic. This isn't a company built on content marketing—it's built on direct relationships and enterprise sales. The top keywords aren't transactional; they're navigational ('checkout.com', 'checkout.com careers'), suggesting a brand that's already established in the market.
- Direct traffic (30%) exceeds organic (4%)—a hallmark of enterprise-focused B2B
- 395K backlinks with minimal SEO investment suggests strong brand recognition
- Trustpilot score of 2.6/5 reveals friction in SMB customer experience
- Tech stack (jQuery, Bootstrap) indicates mature, stable infrastructure over bleeding-edge
The Enterprise Payment Playbook
Checkout.com proves that in payments, trust beats traffic. While Stripe wins the internet, Checkout.com wins the boardroom—one enterprise contract at a time.
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5 keywordsHow is Checkout's SEO?
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Payment services to power your performance | Checkout.com
Boost your acceptance rate, cut processing costs, fight fraud, and create extraordinary customer experiences with Checkout.com's payment solutions.
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Reviews (20)
A PSP That Understands High-Growth Businesses
We’ve scaled rapidly over the past 18 months and needed a partner that could keep up. Checkout.com has been that partner. Whether it’s adding new markets, optimizing for local payment methods, or tweaking our fraud settings, they’ve been proactive and on point. Not every PSP grows with you. These guys do.
Reliable partner for global growth
I used Checkout.com at my previous role in a consumer brand and was always impressed by how robust their APM coverage was. They had what we needed in every market we entered. Now that I’m in B2B SaaS, I’m bringing them into our stack again. The tech is solid, integration isn’t painful, and they handle complexity quietly in the background. It’s rare to find a PSP that actually helps you move faster across markets. This one does.
Reliable and helpful
We’ve been using Checkout.com for a while now and honestly it’s been a game changer for our travel business. Payments used to be a big headache especially with different currencies and countries, but now it's way smoother. Took a bit of back and forth at the beginning to get things aligned, but our account manager was great and helped us figure it out. Would definitely recommend.
A top-tier PSP
Checkout.com has been an outstanding PSP for our business. Their platform is fast, reliable, and easy to integrate, with clear reporting and great performance across markets. What really stands out is the team: proactive, knowledgeable, and truly invested in our success. They’ve helped us optimize approval rates and expand with confidence. Highly recommended for any business looking for a world-class payments solution.
FT review
Great account management and payment performance.
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About checkout.com
Boost your acceptance rate, cut processing costs, fight fraud, and create extraordinary customer experiences with Checkout.com's payment solutions.
Company Overview
checkout.com Social Media
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Technology Stack
checkout.com uses 28 technologies across their website including Vimeo, Webflow, cdnjs, jsDelivr, and more.
Video
Vimeo
CMS
Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Privacy & Consent
OneTrust
Advertising
Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag, Facebook Pixel
Traffic & Audience
checkout.com receives approximately 14.0M monthly visitors and ranks #4,151 globally. The website has a bounce rate of 27% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:30 on the site.
The majority of checkout.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about checkout.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit checkout.com directly at https://checkout.com.