Technology Comparison 2026
Facebook Pixel

Facebook Pixel vs LinkedIn Insight Tag

LinkedIn Insight Tag

Data-driven comparison based on 27.9K websites analyzed

Facebook PixelFacebook Pixel
LinkedIn Insight TagLinkedIn Insight Tag
70%
60%

Market Share Distribution (8.2K websites use both)

Facebook Pixel

15.5K

Facebook Pixel Users

LinkedIn Insight Tag

13.3K

LinkedIn Insight Tag Users

8.2K

Use Both

27.9K

Total Market

Head-to-Head Comparison

Market AdoptionFacebook Pixel wins
Facebook Pixel19.5K
vs
LinkedIn Insight Tag16.7K

Facebook Pixel has wider adoption

High-Traffic Sites (100K+)Facebook Pixel wins
Facebook Pixel2.4K
vs
LinkedIn Insight Tag1.2K

Facebook Pixel powers more high-traffic sites

Enterprise Adoption (1000+ employees)Facebook Pixel wins
Facebook Pixel930
vs
LinkedIn Insight Tag784

Facebook Pixel is more popular with enterprises

Startup Adoption (1-49 employees)Facebook Pixel wins
Facebook Pixel8.7K
vs
LinkedIn Insight Tag7.1K

Facebook Pixel is more popular with startups

Average Company SizeLinkedIn Insight Tag wins
Facebook Pixel372 employees
vs
LinkedIn Insight Tag413 employees

LinkedIn Insight Tag is used by larger companies on average

Facebook Pixel leads in 4 of 5 categories
Facebook Pixel icon
Facebook Pixel

Advertising

Websites

15.5K

Avg Traffic

3.5M/mo

Avg Employees

372

Enterprises

930

Top Industries

Tech Services53%
Marketing7%
Fintech7%
Finance6%
Consumer6%

Company Size Distribution

45%
34%
16%
StartupSMBMid-MarketEnterprise

Top Countries

🇺🇸 United States 74%🇬🇧 United Kingdom 7%🇨🇦 Canada 6%🇮🇳 India 4%🇦🇺 Australia 2%
Websites

13.3K

Avg Traffic

2.0M/mo

Avg Employees

413

Enterprises

784

Top Industries

Tech Services57%
Marketing7%
Analytics6%
Fintech6%
SaaS6%

Company Size Distribution

43%
35%
17%
StartupSMBMid-MarketEnterprise

Top Countries

🇺🇸 United States 75%🇬🇧 United Kingdom 8%🇨🇦 Canada 5%🇦🇺 Australia 3%🇫🇷 France 2%

Facebook Pixel vs LinkedIn Insight Tag - Frequently Asked Questions

Both Facebook Pixel and LinkedIn Insight Tag are popular choices. Facebook Pixel is used by 15.5K websites while LinkedIn Insight Tag is used by 13.3K websites. The best choice depends on your specific requirements, team expertise, and project needs.

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