Technology Comparison 2026
LinkedIn Insight Tag

LinkedIn Insight Tag vs Microsoft Ads

Microsoft Ads

Data-driven comparison based on 19.4K websites analyzed

LinkedIn Insight TagLinkedIn Insight Tag
Microsoft AdsMicrosoft Ads
72%
46%

Market Share Distribution (3.5K websites use both)

LinkedIn Insight Tag

13.3K

LinkedIn Insight Tag Users

Microsoft Ads

8.6K

Microsoft Ads Users

3.5K

Use Both

19.4K

Total Market

Head-to-Head Comparison

Market AdoptionLinkedIn Insight Tag wins
LinkedIn Insight Tag13.9K
vs
Microsoft Ads9.0K

LinkedIn Insight Tag has wider adoption

High-Traffic Sites (100K+)Microsoft Ads wins
LinkedIn Insight Tag1.1K
vs
Microsoft Ads1.6K

Microsoft Ads powers more high-traffic sites

Enterprise Adoption (1000+ employees)LinkedIn Insight Tag wins
LinkedIn Insight Tag752
vs
Microsoft Ads724

LinkedIn Insight Tag is more popular with enterprises

Startup Adoption (1-49 employees)LinkedIn Insight Tag wins
LinkedIn Insight Tag5.4K
vs
Microsoft Ads3.0K

LinkedIn Insight Tag is more popular with startups

Average Company SizeMicrosoft Ads wins
LinkedIn Insight Tag474 employees
vs
Microsoft Ads637 employees

Microsoft Ads is used by larger companies on average

LinkedIn Insight Tag leads in 3 of 5 categories
Websites

13.3K

Avg Traffic

2.1M/mo

Avg Employees

474

Enterprises

752

Top Industries

Tech Services57%
Marketing8%
Analytics8%
Fintech7%
AI5%

Company Size Distribution

39%
37%
19%
StartupSMBMid-MarketEnterprise

Top Countries

🇺🇸 United States 74%🇬🇧 United Kingdom 9%🇨🇦 Canada 6%🇦🇺 Australia 2%🇮🇳 India 2%
Microsoft Ads icon
Microsoft Ads

Advertising

Websites

8.6K

Avg Traffic

3.5M/mo

Avg Employees

637

Enterprises

724

Top Industries

Tech Services55%
Fintech8%
Analytics6%
Retail6%
Consumer6%

Company Size Distribution

34%
35%
23%
StartupSMBMid-MarketEnterprise

Top Countries

🇺🇸 United States 71%🇬🇧 United Kingdom 10%🇨🇦 Canada 5%🇫🇷 France 5%🇩🇪 Germany 2%

LinkedIn Insight Tag vs Microsoft Ads - Frequently Asked Questions

Both LinkedIn Insight Tag and Microsoft Ads are popular choices. LinkedIn Insight Tag is used by 13.3K websites while Microsoft Ads is used by 8.6K websites. The best choice depends on your specific requirements, team expertise, and project needs.

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