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The Silent Giant of Experience Data
Why Forsta (Confirmit) dominates enterprise feedback despite flying under the radar
While SaaS unicorns chase viral marketing, Forsta quietly processes 5.2M monthly visits for global giants. This isn't a startup—it's the industrial engine behind your worst customer survey.
"When your bank asks about your mortgage experience, Forsta is the invisible hand behind the question."
The Traffic Paradox
Here's the contradiction: 82% direct traffic with only 4% organic search. This isn't a content marketing play—it's a platform dependency. Enterprises don't find Forsta through SEO; they're locked into it via contracts. The 5.2M monthly visits aren't researchers browsing—they're customers logging in to dashboards. This is B2B SaaS at its most entrenched: high switching costs, low churn, and zero need for Google Ads.
The Enterprise Moat
With 585 employees and $102M revenue, Forsta achieves $175K revenue per employee—efficient for a legacy player. But the real moat is the data gravity. When you're running VoC for Fortune 500s, you're not just collecting surveys; you're orchestrating feedback loops across millions of customer interactions. The keyword data reveals the strategy: 'bestbuycanadacares' and 'survey.us.confirmit.com' aren't branded searches—they're direct survey links embedded in enterprise workflows.
The tech stack tells a story of consolidation. They're using Tailwind, Bootstrap, and Ant Design simultaneously—a Frankenstein UI that screams 'acquired companies glued together.' Yet it works. The platform handles qual, quant, CX, and MR in one suite. For enterprise buyers, integration beats elegance every time.
- 82% direct traffic reveals true platform lock-in (not SEO luck)
- 5.2M monthly visits = embedded enterprise workflows, not browsing
- $175K revenue/employee shows efficient legacy operations
- The 'Frankenstein' tech stack is actually a competitive advantage
This is what enterprise SaaS actually looks like
Not sexy, not viral—just deeply embedded in the Fortune 500's feedback machinery. Forsta wins by being indispensable, not Instagrammable.
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The New Frontier of Experience & Research Technology | Forsta
Forsta offers cutting-edge solutions in Customer Experience and Market Research Technology. Specializing in comprehensive CX, enterprise feedback management, VoC, VoE, Qual, Quant, and Data Visualization, we deliver rich, global research and insights.
Forsta is the new frontier of Customer Experience and Market Research Technology. Formed in 2021 via the merger of industry leaders Confirmit, FocusVision and Dapresy, our global company powers the richest and most comprehensive set of research and insights solutions, spanning CX, enterprise feedback management, VoC (Voice of the Customer), VoE (Voice of the Employee), Qual, Quant, Data Visualization and more.
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Solid enterprise software
This is good software for enterprise level surveys. It has a ton of question types and advanced logic capabilities. Lost one star because the UI needs a make over.
Waiting 506 mocogold..completed…
Waiting 506 mocogold..completed surveys,,,cheaters
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About confirmit.com
Forsta offers cutting-edge solutions in Customer Experience and Market Research Technology. Specializing in comprehensive CX, enterprise feedback management, VoC, VoE, Qual, Quant, and Data Visualization, we deliver rich, global research and insights.
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confirmit.com uses 22 technologies across their website including Wistia, HSTS, Sentry, and more.
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confirmit.com receives approximately 5.3M monthly visitors and ranks #7,821 globally. The website has a bounce rate of 22% with visitors viewing an average of 6.1 pages per visit. Users spend an average of 3:02 on the site.
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