While most IT tools are reactive fire drills, ControlUp is building the central nervous system for modern digital workspaces. They've cracked the code on merging real-time monitoring with automated remediation, turning IT ops from a cost center into a productivity multiplier.

"ControlUp isn't just monitoring Citrix and VMware—it's fixing them in real-time before users even notice the problem."

What makes ControlUp dangerous is their dual focus: they're not just another monitoring tool. By combining Digital Employee Experience (DEX) with IT operations, they've created a closed-loop system. You don't just see the problem—you fix it automatically. This is why their direct traffic dominates; enterprise IT teams aren't discovering them—they're already using them.

• Dominates Citrix/VMware ecosystem with deep integration
• Real-time remediation beats traditional monitoring tools
• Enterprise sales motion with 65% direct traffic
• Strong leadership team with enterprise SaaS experience
• High funding ($140M) for focused growth vs. feature bloat