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Coriunder: The $800k Payment Engine You've Never Heard Of
A 10-person fintech solving merchant management with zero marketing budget
In a world dominated by Stripe and Adyen, a 10-person Israeli startup is quietly building a backend that does something they don't: unify payment gateways, banking partners, and affiliate management into a single, white-labeled solution. Coriunder isn't trying to win the consumer checkout wars; it's winning the backend infrastructure battle for businesses that need more than just a payment button.
"Coriunder isn't selling payments; they're selling control. While others fight for checkout buttons, they're building the command center for complex merchant ecosystems."
The Invisible Fintech
Coriunder's traffic metrics reveal a fascinating strategy: zero organic visits. This isn't a startup chasing SEO keywords or content marketing. With a global rank of #10M and no measurable web traffic, they're a pure B2B play—likely growing through direct sales, partnerships, and white-label deals. Their $0.8M revenue with just 10 employees suggests a high-margin, low-overhead operation that prioritizes product over presence.
The Niche That Pays
Their keyword strategy is telling. 'Coriander gateway' (50 monthly searches) is likely a typo they're capturing. 'Risk rule decline' (50 monthly searches) reveals their actual focus: fraud prevention and risk management. This isn't a generic payment processor; it's a specialized tool for businesses with complex risk profiles—think high-risk merchants, affiliate networks, or regulated industries that need granular control over transaction rules.
The tech stack tells a story of pragmatic engineering. jQuery, Bootstrap, and Swiper suggest a mature codebase, likely built before the React/Vue revolution. But Tailwind CSS and DaisyUI show modern UI practices. This isn't a VC-funded startup burning cash on the latest frameworks; it's a bootstrapped or lightly funded team shipping working software. The presence of Google Analytics and Tag Manager confirms they track what matters—conversions and user behavior—but they're not optimizing for public-facing traffic.
- White-label architecture: Partners can brand the entire system as their own
- Banking integration: Direct connections to financial partners, not just card networks
- Affiliate management: Built-in tools for managing referral networks and commission structures
- Risk engine: Customizable decline rules for high-risk transaction scenarios
The Anti-Stripe Playbook
While everyone chases checkout volume, Coriunder builds the backend infrastructure for businesses that need more than payments—they need a complete financial operations platform.
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Coriunder | One Gateway to rule them all
Coriunder is a payment gateway turned into a user management system, our system allows you to manage your customers, merchants, affiliates and banking partners from one backend solution.
Coriunder - Payments oriented user management.
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About coriunder.com
Coriunder is a payment gateway turned into a user management system, our system allows you to manage your customers, merchants, affiliates and banking partners from one backend solution.
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coriunder.com uses 16 technologies across their website including Font Awesome, Google Fonts, cdnjs, Cloudflare, and more.
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coriunder.com receives approximately 0 monthly visitors and ranks #10,105,770 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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