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ecwid.com
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ecwid.com

20 technologies
VerifiedVisit1.5M/mo$33M21620 Tech13 Leads
Deep Dive

Ecwid: The Ecommerce Trojan Horse

How a $32.5M company is embedding commerce into the entire web, one widget at a time.

While giants like Shopify build walled gardens, Ecwid is quietly turning the entire internet into a storefront. With 1.5M monthly visitors and a laser focus on embedding commerce, they're proving that the future of ecommerce isn't about building a store—it's about becoming one.

32%
organic search traffic
5.6M
backlinks
216
employees
$32.5M
annual revenue

"Ecwid doesn't compete with Shopify for the same customer—it competes with the idea that you need a dedicated store at all."

The Trojan Horse Strategy

Ecwid's genius lies in its invisibility. While competitors fight for store owners, Ecwid targets the 60% of businesses that already have a website—bloggers, artists, service providers—and gives them commerce superpowers with a simple snippet of code. No migration, no rebuild, just instant monetization of existing audiences.

Growth Through Subtraction

Despite having 5.6M backlinks (a testament to their affiliate and content strategy), Ecwid's traffic growth is modest. This isn't a weakness—it's strategic discipline. They're not chasing vanity traffic; they're optimizing for conversion. Their 32% organic search shows they rank for intent-driven keywords, not just brand terms.

  • No transaction fees: Unlike Shopify's 2.9% + 30¢, Ecwid keeps margins for merchants
  • Widget-first architecture: Embed stores anywhere—WordPress, Wix, or a custom site
  • Progressive Web App (PWA): Mobile-first experience without app store friction
  • Legacy acquisition: Acquired by Lightspeed for $425M in 2021, validating their model
No native blog builder (unlike Shopify)
Zero transaction fees forever
Limited design flexibility for the store itself
Instant setup—no tech skills required
3.1/5 Trustpilot rating suggests support gaps
Works on any existing website in minutes

The data reveals a fascinating paradox: 54% direct traffic suggests strong brand recall, yet top keywords include 'bloody' (24K searches) and 'idealabs'—likely noise, not intent. This hints at Ecwid's challenge: they're known but not always found. Their 425 Trustpilot reviews at 3.1 stars show a product that works but doesn't delight—a classic B2B SaaS trade-off between scalability and support depth.

The Embedded Commerce Winner

Ecwid proves that sometimes the best way to win is to not build a destination at all.

What tech stack does Ecwid use?

27 detected
Security1
Programming Languages1
Performance1
Web Standards2
UI Libraries2
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
G
Google APIs
A
Amazon CloudFront
G
Google Tag Manager
G
Google Static
G
Google Analytics

How much traffic does Ecwid get?

Traffic & Engagement

1.3M
Monthly Visits
-31.6%
4.1
Pages/Visit
10:24
Avg. Duration
54%
Bounce Rate
Monthly Traffic Trend-18%
1.6M
Oct 2025
Oct
1.9M
Nov 2025
Nov
1.3M
Dec 2025
Dec

Rankings

#39,508
Global Rank
#22,610
United States Rank
Computer Software and Development
Category

Backlinks & Authority

5.7M
Backlinks
54.6K
Ref. Domains
51
Authority Score
Low
Penalty Risk
Backlinks Trend-18%
6.9M
Jul 2025
Jul
6.7M
Aug 2025
Aug
6.6M
Sep 2025
Sep
6.3M
Oct 2025
Oct
6.1M
Nov 2025
Nov
5.7M
Dec 2025
Dec

Search Traffic

Organic
245.4K
Paid
22

Top Organic Keywords

#1ecwid
14,800 vol16.5%
#1ecwid login
2,900 vol3.2%
#1idealabs
1,600 vol1.8%
#1bloody
6,600 vol1.2%
#1ellinikon agora greek market
1,000 vol1.1%

Where is Ecwid's audience located?

🇺🇸United States33.9%
🇮🇹Italy8.3%
🇬🇧United Kingdom7.5%
🇩🇪Germany4.4%
🇬🇪Ge4.3%

Who competes with Ecwid?

Device Distribution

Desktop42.8%
Mobile57.2%

What keywords does Ecwid rank for?

5 keywords
1ecwid33.5K vol$2.76
2idealabs2.7K vol$5.20
3ecwid login910 vol$4.40
4bloody24.4K vol$1.06
5ewicd940 vol$4.40

How is Ecwid's SEO?

Open Graph Image

OG Image preview
og:image

http://don16obqbay2c.cloudfront.net/wp-content/uploads/og_image04.png

Meta Tags

title54 chars

#1 Ecommerce Shopping Cart & Online Store - Try Ecwid!

description159 chars

Launch your online store easily—no tech skills required. Build a brand-new ecommerce site or add an online store to your existing website. No transaction fees.

og:title

Ecwid: #1 Fast and Easy E-commerce Shopping Cart Solution - Try Ecwid Today!

og:description

Ecwid E-commerce Shopping Cart is Fast and Easy to Use! Works with Wordpress, Drupal, Facebook and Much More! Start Selling Fast Online Now with Ecwid.

languageEN-US

H1 Tags

h1Start your store.Skip the stress.

Schema Types

UnknownWebSiteOrganizationArticle

Who works at Ecwid?

Loading leads...

What do customers think of Ecwid?

Ecwid by Lightspeed

Ecwid by Lightspeed

3.1
425 reviews
✓ Claimed

Categories

e-Commerce Solution Provider#undefined

Activity & Engagement

Reply Rate
42.85714285714285%
Avg. Reply Time
6.0 days
Claimed Date
10/13/2017

Contact Information

Address:
460 Park Ave S 7th Floor
New York, US

Reviews (20)

Filter by rating:
Sulan Alexander Mua
12/8/2025
🇹🇹 Tt1 reviewsBasicLinkVerified
Experience date: 12/8/2025
How seamless working with ecwid is and…

How seamless working with ecwid is and integrating my payments without needing a credit card

veronaswellnessVerified
12/2/2025
🇺🇸 United States6 reviewsOrganicUnverified
Experience date: 12/2/2025
Great customer service

Thank you for your expertise and dedication to excellence I truly appreciate your support and dedication to greatness

Ketas Antiques
11/24/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 11/24/2025
Very easy to work with it.

Very easy to work with it. I love it.

Michael PM
11/18/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 11/10/2025
Ecwid Delivers: Outstanding User Experience and Exceptional Support

I am thoroughly impressed with Ecwid. The user experience is outstanding, highlighted by the simplicity of the sign-up and initial store configuration. Day-to-day store management and updates are remarkably straightforward. Furthermore, the support team is exceptional; their chat feature consistently provides prompt and effective answers to any queries I have.

Bilikana
10/30/2025
🇵🇭 Philippines1 reviewsBasicLinkVerified
Experience date: 10/30/2025
Ecwid lets you focus on growing your business

Ecwid provides everything you need to launch a fully functional online store. The setup process is simple for sellers, and buyers enjoy a seamless shopping experience right out of the box. With fewer add-ons and minimal configuration required, Ecwid lets you focus on growing your business instead of managing your store.

Frequently Asked Questions about Ecwid

What is Ecwid's Revenue?
Ecwid generates approximately $33M in annual revenue. With 216 employees, that's $150,500 per employee. The company has raised $49M in total funding.
What does Ecwid do?
Launch your online store easily—no tech skills required. Build a brand-new ecommerce site or add an online store to your existing website. No transaction fees.
How fast is Ecwid growing?
Ecwid has declined by 31.6% in the last 6 months according to traffic data. employee count has changed by 10% year over year.
How do people interact with Ecwid?
When visiting Ecwid, visitors view an average of 4.1 pages per visit, and spend around 10:24 on the site, and the bounce rate is 54.4%.
How do people find Ecwid?
1.0M people (81%) visit Ecwid directly. 245.4K (19%) find them through organic search. 22 (0%) come through paid advertising.
Who uses Ecwid?
Ecwid's top market is United States with 435.4K visitors (33.9%). Italy is 2nd with 107.3K (8.3%). United Kingdom is 3rd with 96.4K (7.5%).
What technologies does Ecwid use?
Ecwid uses 20 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Google Fonts, HSTS, PHP.
Who are Ecwid's competitors?
Ecwid's main competitors include Shopify, WooCommerce, Square, Squarespace, Etsy. These companies operate in similar markets and compete for the same customer base.
What do customers think of Ecwid?
Ecwid has a Trustpilot score of 3.1 out of 5 (3 stars) based on 425 customer reviews.

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How to contact Ecwid?

What are Ecwid's key pages?

Export ecwid.com Data

Download the complete tech stack, analytics, leads, and company data for ecwid.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About ecwid.com

Launch your online store easily—no tech skills required. Build a brand-new ecommerce site or add an online store to your existing website. No transaction fees.

Company Overview

ecwid.com
Website
computers_electronics_and_technology
Industry
#30,890
Global Rank
1.5M
Monthly Visitors
20
Technologies
13+
Employees

Contact ecwid.com

Technology Stack

ecwid.com uses 20 technologies across their website including Google Fonts, HSTS, PHP, and more.

Fonts

Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

Drupal, Squarespace, WordPress

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

1.5M
Monthly Visits
42%
Bounce Rate
5.0
Pages/Visit
4:36
Avg. Duration

ecwid.com receives approximately 1.5M monthly visitors and ranks #30,890 globally. The website has a bounce rate of 42% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 4:36 on the site.

The majority of ecwid.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is ecwid.com?
Launch your online store easily—no tech skills required. Build a brand-new ecommerce site or add an online store to your existing website. No transaction fees.
How much does ecwid.com cost?
You can view ecwid.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does ecwid.com use?
ecwid.com uses 20 technologies including Google Fonts, HSTS, and 14 more. View the full tech stack analysis above.
How do I contact ecwid.com?
You can contact ecwid.com through their contact page.
What are ecwid.com's social media accounts?
ecwid.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is ecwid.com?
ecwid.com receives approximately 1.5M monthly visitors and ranks #30,890 globally.

Related Searches

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This page provides publicly available information about ecwid.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ecwid.com directly at https://ecwid.com.