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Ecwid: The Ecommerce Trojan Horse
How a $32.5M company is embedding commerce into the entire web, one widget at a time.
While giants like Shopify build walled gardens, Ecwid is quietly turning the entire internet into a storefront. With 1.5M monthly visitors and a laser focus on embedding commerce, they're proving that the future of ecommerce isn't about building a store—it's about becoming one.
"Ecwid doesn't compete with Shopify for the same customer—it competes with the idea that you need a dedicated store at all."
The Trojan Horse Strategy
Ecwid's genius lies in its invisibility. While competitors fight for store owners, Ecwid targets the 60% of businesses that already have a website—bloggers, artists, service providers—and gives them commerce superpowers with a simple snippet of code. No migration, no rebuild, just instant monetization of existing audiences.
Growth Through Subtraction
Despite having 5.6M backlinks (a testament to their affiliate and content strategy), Ecwid's traffic growth is modest. This isn't a weakness—it's strategic discipline. They're not chasing vanity traffic; they're optimizing for conversion. Their 32% organic search shows they rank for intent-driven keywords, not just brand terms.
- No transaction fees: Unlike Shopify's 2.9% + 30¢, Ecwid keeps margins for merchants
- Widget-first architecture: Embed stores anywhere—WordPress, Wix, or a custom site
- Progressive Web App (PWA): Mobile-first experience without app store friction
- Legacy acquisition: Acquired by Lightspeed for $425M in 2021, validating their model
The data reveals a fascinating paradox: 54% direct traffic suggests strong brand recall, yet top keywords include 'bloody' (24K searches) and 'idealabs'—likely noise, not intent. This hints at Ecwid's challenge: they're known but not always found. Their 425 Trustpilot reviews at 3.1 stars show a product that works but doesn't delight—a classic B2B SaaS trade-off between scalability and support depth.
The Embedded Commerce Winner
Ecwid proves that sometimes the best way to win is to not build a destination at all.
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5 keywordsHow is Ecwid's SEO?
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Meta Tags
#1 Ecommerce Shopping Cart & Online Store - Try Ecwid!
Launch your online store easily—no tech skills required. Build a brand-new ecommerce site or add an online store to your existing website. No transaction fees.
Ecwid: #1 Fast and Easy E-commerce Shopping Cart Solution - Try Ecwid Today!
Ecwid E-commerce Shopping Cart is Fast and Easy to Use! Works with Wordpress, Drupal, Facebook and Much More! Start Selling Fast Online Now with Ecwid.
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Ecwid by Lightspeed
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Reviews (20)
How seamless working with ecwid is and…
How seamless working with ecwid is and integrating my payments without needing a credit card
Great customer service
Thank you for your expertise and dedication to excellence I truly appreciate your support and dedication to greatness
Very easy to work with it.
Very easy to work with it. I love it.
Ecwid Delivers: Outstanding User Experience and Exceptional Support
I am thoroughly impressed with Ecwid. The user experience is outstanding, highlighted by the simplicity of the sign-up and initial store configuration. Day-to-day store management and updates are remarkably straightforward. Furthermore, the support team is exceptional; their chat feature consistently provides prompt and effective answers to any queries I have.
Ecwid lets you focus on growing your business
Ecwid provides everything you need to launch a fully functional online store. The setup process is simple for sellers, and buyers enjoy a seamless shopping experience right out of the box. With fewer add-ons and minimal configuration required, Ecwid lets you focus on growing your business instead of managing your store.
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About ecwid.com
Launch your online store easily—no tech skills required. Build a brand-new ecommerce site or add an online store to your existing website. No transaction fees.
Company Overview
ecwid.com Social Media
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Phone Numbers
Technology Stack
ecwid.com uses 20 technologies across their website including Google Fonts, HSTS, PHP, and more.
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Drupal, Squarespace, WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
ecwid.com receives approximately 1.5M monthly visitors and ranks #30,890 globally. The website has a bounce rate of 42% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 4:36 on the site.
The majority of ecwid.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ecwid.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ecwid.com directly at https://ecwid.com.