elle.com
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ELLE: The 31M-Visitor Powerhouse
How a legacy fashion magazine dominates the digital age with scale and SEO
While legacy media brands struggle to pivot, ELLE.com commands a staggering 31.3 million monthly visitors, proving that high fashion and high traffic aren't mutually exclusive. This isn't just a digital magazine—it's a lifestyle engine powered by SEO, celebrity culture, and a massive social footprint.
"ELLE doesn't just cover trends; it captures search intent for millions, from 'horoscopes' to 'Stranger Things' spoilers."
The SEO Juggernaut
ELLE's traffic dominance isn't accidental—it's a masterclass in keyword capture. Ranking for terms like 'horoscope' (218K monthly searches) and 'Dalton Gomez' (233K) reveals a strategy that blends fashion with broad pop culture. The site's 68% organic traffic share shows they've built a content moat that attracts users at every intent level.
The Social-First Ecosystem
With 1.5K+ employees and a $538M revenue engine, ELLE operates at enterprise scale. Their social presence isn't an afterthought—it's a distribution network spanning TikTok, Instagram, YouTube, and Twitter. Each platform feeds the funnel, turning viral moments into sustained website traffic and brand loyalty.
The tech stack reveals a modern, performance-focused operation: Tailwind CSS for rapid UI development, Vite for build optimization, and Progressive Web App (PWA) capabilities for mobile engagement. This isn't a legacy CMS struggling to keep up; it's a finely tuned digital machine.
- 31.3M monthly visits with 68% organic search share
- Massive backlink profile (14.5M) signaling domain authority
- Diverse traffic sources: 26% direct, 68% organic
- Global reach with undefined top markets (likely US, UK, France)
ELLE isn't just surviving the digital shift—it's defining it.
For founders and investors, the lesson is clear: scale requires blending niche authority with broad cultural relevance.
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Fashion Magazine - Beauty Tips, Fashion Trends, & Celebrity News - ELLE
Watch runway shows from the hottest fashion designers, scope out the best-dressed celebrities on the red carpet, discover the latest and greatest beauty products to maintain a healthy glow, and get a sneak peek at our celebrity cover shoots.
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Reviews (12)
Elle magazine has been around for ages…
Elle magazine has been around for ages and it has become an icon for women’s fashion so good girls. This is great website
Informative And Great Site
Elle fashion magazine website is a great site. I use it to keep up latest fashion headlines. It has some very informative articles about the latest fashion trends from the past, present and future. Not to mention that the website is very organize to find any additional information that I find relevant to whatever specific topic I am looking for. Also my beloved mistress owner Goddess Mia, loves seeing me take a big interest into these sites as well.
I ordered a travel backpack and not yet…
I ordered a travel backpack and not yet received it from 3 weeks ago later. No communication. Scammed off my hard earned £38. Pls don’t make the same mistake. I wish I had read the reviews
I ordered a rucksack that has yet to…
I ordered a rucksack that has yet to arrive ; 2 weeks and no information .... Not respnding to emails....
Ordered a bag off this website and…
Ordered a bag off this website and after reading the reviews I wish I had done my research before hand. This company is a scam so please don’t make the same mistake as me.
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About elle.com
Watch runway shows from the hottest fashion designers, scope out the best-dressed celebrities on the red carpet, discover the latest and greatest beauty products to maintain a healthy glow, and get a sneak peek at our celebrity cover shoots.
Company Overview
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Technology Stack
elle.com uses 20 technologies across their website including Vimeo, Font Awesome, HSTS, and more.
Video
Vimeo
Fonts
Font Awesome
Security
HSTS
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight
E-commerce & Payments
Magento
Traffic & Audience
elle.com receives approximately 31.3M monthly visitors and ranks #2,437 globally. The website has a bounce rate of 74% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:57 on the site.
The majority of elle.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about elle.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit elle.com directly at https://elle.com.